< Increase mobile traffic
Responsive UI
Partnered with visual designer, lead developer, and UX manager.
< Increase mobile traffic
Responsive UI
Partnered with visual designer, lead developer, and UX manager.
Original site
Responsive updates
5 breakpoints
Larger (HTML) fonts to aid readability (especially on smaller devices and for accessibility)
Higher contrast to better distinguish navigation and footer from body
Icons added to aid scannability and recognition for key actions such as site sign-in
Improved Date Picker interaction with smart defaults driven by common date, occupancy and rate usage metrics
A/B Tested Primary Transactional CTA colors blue vs. yellow.
Extra large
Extra small