Context
Solo end-to-end concept sprint exploring how generative AI can accelerate product strategy and UX design processes — from research through prototype and pitch.
Problem
Healthy and affordable home cooking is out of reach for many households because matching nutritious recipes to what's on sale that week is genuinely hard — and no existing app solves this end-to-end.
Options Considered
Three approaches were evaluated: a recipe app, a deal aggregator, and an AI platform connecting weekly store deals to personalized meal plans. Competitive analysis confirmed the third represented an unaddressed market gap.
Trade-offs
The AI-first approach introduced real risks — hallucinated data, inconsistent grocery feeds, and token costs at scale. The design process prioritized validating onboarding and core value proposition before investing in back-end infrastructure.
Outcome
A named brand (Savi), a React prototype, a usability-tested onboarding flow, and an investor pitch deck — built in a compressed timeline using generative AI across research, design, and testing.
What I'd do next:
Run the survey from the market analysis with real users, validate regional grocery feed availability, and define the data model needed to integrate AI-generated meal suggestions with live store inventory.
Why this problem:
I was inspired by my daughter's 2024 high school entrepreneurship project "Güdeats", the app that helps people afford healthier meals.
And by using generative AI tools, I was able to explore this concept further and accelerate the process—researching and analyzing far more information in just a few hours.
1. Brand Voice Short Prompt:
Develop a brand voice template for FoodSaves, an e-commerce grocery app with a mission to make healthy home cooked meals more accessible.
2. Brand Voice Guide Short Prompt:
Gather everything into a single document that includes:
Voice dimension definitions (tone, personality, vocabulary, values)
2-3 example microcopy pieces demonstrating voice
The reusable brand voice prompt template
Notes on voice consistency and evolution
3. Design Brief Short Prompt:
Create a design brief from the brand guidelines provided.
Working Parents:
Jordan, 38 · Phoenix
Time-poor and budget-aware. Needs fast dinners, variety, and predictable weekly spending.
Budget Students:
Alex, 22 · Chicago
Fixed income, cooking for one. Wants cheap, simple meals with minimal ingredients and no waste.
Retirees:
Carol, 67 · Tampa
Fixed income, health-conscious. Shops weekly deals and values simplicity plus nutritional balance.
Personas ChatGPT Long Prompt:
Generate 3 detailed user personas with grounded motivations in real-life (time, money, energy)
Working parents
Budget-focused students
Retirees
Use an inclusive and wide geographic distribution with diverse life stages and contraints;
Avoid generic stereotypes.
Context:
Product purpose: Simplifies meal planning using weekly grocery deals
Core features: Automatically generates meal plans using local grocery deals and user preferences
Target audience: Healthy minded people of all ages, races, genders, abilities and sexual orientations who need guidance on what to buy and cook because they a very busy and / or on a tight budget.
Persona should include:
Name, age, occupation, location
Fitness background and current level
Primary goals and motivations
Pain points and frustrations with current solutions
Tech comfort level and preferred devices
A brief personal context (family, schedule, lifestyle)
Imported Design brief and Personas into Claude with the following prompt.
Market Analysis Claude Long Prompt:
Using the Design Brief, create 6 documents with the following instructions:
Competitive matrix: Competitor matrix (3 competitors analyzed), feature gap analysis, market opportunity analysis, and competitive positioning summary
Fact‑check document: 2 claims verified with sources, confidence levels assigned, and limitations acknowledged
User research survey: 12–15 questions organized into sections (screening, warm‑up, core, closing), with rationale for each question mapping to a specific assumption
Journey map document Primary "Working parent" persona mapped across all 5 stages (Awareness, Consideration, onBoarding, Core use, Retention), with 3–4 priority pain points ranked by impact. Use this Personas Google Doc for the primary persona.
Market opportunities document: 2 identified opportunities connected to journey map pain points and competitive gaps, with survey questions that would validate each
Research process document: Tools used with rationale, fact‑checking approach, limitations discovered, and evidence of critical evaluation throughout
Do not write leading questions
Give sources for the table
I used Claude to explore brand names by running a phonaesthetic study. This determined how sounds can influence perception, memorability, and emotion and led to the new name and tagline: "Savi—Eat well. Spend wisely".
Claude Phonaesthetic Study Short Prompts:
Does Claude have access to established research from phonaesthetic studies which guide the naming of types of brands?
What might be some alternative names which are not trade marked for the FoodSaves App using the principles established using these studies?
FoodSaves Logo v1: Gemini
FoodSaves Logo v2: ChatGPT + Figma
Final Savi Logo Reversed w Tagline:
ChatGPT + Figma
Initial FoodSaves Moodboard: ChatGPT
Savi Experience Montage: ChatGPT Photos + Figma layout
Imported Claude style guide into Figma Make
Refined key screens in Figma
Used Figma Make, Github, and Vercel to create a semi-functional React prototype.
Onboarding: Create new account
Onboarding: Store information not found
Onboarding: Missing grocery sale feeds
Smart Grocery list
Home: Meal plan over-budget
Fix my plan
Budget Success Reinforcement
Note: Meals also active.
Used Claude to quickly build a pilot test plan and run it on the Figma Make prototype.
Claude Pilot Study Main Prompt:
Generate a usability test plan for the onboarding flow of the FoodSaves app. The goal is to test the clarity of the sign-up process and ease of understanding the value proposition. The success metric will be the time it takes for a user to complete the registration and whether they understand the core features within the first 3 minutes.
Savi is the AI-powered platform that lowers your grocery bill and saves time by integrating weekly deals into personalized meal plans.