I worked as a website developer and owner of Protographerist.com. A project is created to be an intermediary service web-based for professional photographers in the universities to find their customers without an extra charge from our services.
I utilise Google Analytics and Hootsuite to monitor heatmaps and launch A/B testing to watch potential engagement and behaviour upon different keywords. Click through rate (CTR) and conversion rate continuously increase by 10-15% after adjusting several headlines and promotional strategies.
My financing model relies on advertisement; therefore, website traffic and word of mouth (e-WOM) are crucial to demonstrate the effective outcome of the client's advertisement.
'At the moment, the project has been paused due to academic research obligations and website may not be accessible during this time'