I managed to find potential suppliers in turning recycled plastic bottles, which are required to be melted and weaved in the form of polyester yarn to generate t-shirts. Back in 2019, several companies including H&M, Zara, and Uniqlo are sourcing alternative environmentally friendly materials as well, but my USP is the scale as SMEs, I have flexibility in designing the clothes in a short period and the ability to offer customisation products.

I implemented this competitive advantage to gain customers in a niche market, eventually driving the sales up to 30-40%, in the fiscal year ending 2020, Q3.