In 1982, at age 29, Schultz was hired at Starbucks as the director of retail operations and marketing.[20] Schultz was exposed to coffee in Italy on a buying trip to Milan, Italy in 1983.[20] On his return, he worked to persuade company owners Jerry Baldwin and Gordon Bowker to offer traditional espresso beverages in addition to the whole bean coffee, leaf teas, and spices.[21] After a successful pilot of the cafe concept, Baldwin and Bowker were intrigued but, noting the high cost of espresso machines, the relative paucity of expertise for maintenance and repair of the machines in America, and Americans' lack of familiarity with the drink, they decided not to deploy Schultz's idea further and he stepped down from Starbucks to start his own business. Schultz left Starbucks in 1985 to open a store of his own.[22] He needed $400,000 to start his business.[22] Schultz visited over 500 espresso bars in Milan and, with him assuming most of the risk associated with introducing espresso to the American market, Starbucks invested $150,000 in the new venture, with Baldwin receiving a place on its board and Bowker offering unofficial assistance.[23] Another $100,000 investment came from local doctor Ron Margolis.[23] Of the 242 investors Schultz approached, 217 rejected his idea.[17] By 1986, he had raised the money he needed to open the first store, Il Giornale, named after the Milanese newspaper of the same name.[24] The store offered ice cream in addition to coffee, had little seating, and played opera music in the background.[22] Two years later, the original Starbucks management team decided to focus on Peet's Coffee & Tea and sold its Starbucks retail unit to Schultz and Il Giornale for US$3.8 million.[22]
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