When your brand strategy and the experience you deliver to consumers are inextricably linked, you’ll achieve increased demand, greater share of wallet and loyalty levels competitors will envy.

Relevance is the single greatest determining factor for a brand’s long-term success. The strongest brands are the ones that truly make a difference in people’s lives.

In order to stay healthy, brands require a constant commitment to reinvention. Without continually finding new ways to deepen the connection to customers, faster moving competition will always win.

Strategic Marketing Consulting

The digital age gives everyone a clearer view of a brand’s performance because of the ease and quantity of data capture. New and improved tools and a myriad of channels are also having a profound effect on how the consumer is receiving information. Perceptions are shifting from a consumer tangentially involved with the brand, to one who is more informed, more active in the delivery of brand promises.

We help companies address this emerging trend and turn the “data explosion” into actionable, relevant learning's that can be used to build models for future growth. In this segment of our offerings are:

• ROI Analysis
• Strategy Support
• Competitive Assessments
• Media Mix Modeling

Expectations in the retail market place are higher than ever before with retailers ever more demanding. Supplier facing retail staff, such as buyers, are highly skilled and receive a great deal of training in dealing with suppliers. Therefore, training of FMCG supplier personnel is imperative in order to be able to deal with retailers effectively.

Spearhead has a successful track record in delivering in company training courses for the FMCG sector.