This is a tough challenge, but the starting points are good:
The digital European Union lacks a "central square" that attracts everyone online.
Of course, it should be europa.eu.
The central administration of the European Union already has a strong profile on europa.eu, but this needs to be supplemented by a foundation for a new level of EU-wide understanding, in which the citizens of the Union are crucial complementary actors.
The web address europa.eu is the obvious address for the European Union - and the entire central organisation of the EU operates under it.
The domain .eu would be an equally obvious extension for the web address of an organisation or person who profiles themselves as European.
What if every citizen were given a strongly identity-protected personal EU web address name@country.eu when renewing their passport and ID card?
The decisive element, however, would be the TeamFinder button, which could bring a unique Union-wide, personally strongly identified and identified EU team to citizens' screens with a single click.
With Europa.eu, the EU has a great opportunity to offer new kinds of innovation and inspiration and to unite the Union every day.
A convenient connection to the Union's homepages would decisively bring new, broader content to citizens' everyday lives, a success for Europa.eu, which is already firmly established, and a new kind of pioneering work for the Union as a whole.
This is a win-win situation, where by benefiting yourself you benefit others and vice versa – at all levels of the Union's public-private partnership (PPPP) (political, public, private, personal).
The foundation of the European Union is its 450 million citizens.
They could interact across borders with each other and with the Union on a daily basis, which would mean enormous added value for the Union in terms of development and success.
"Elevator", one of the programs of the Personal EU team toolkit on europa.eu, could specialize in organizing the exchange of knowledge and skills between PPPP levels in an optimal way to serve the joint achievement of the parties.
Understanding this, the EU should update its website to be more citizen-oriented and interactive. This is a realistic and enjoyable new way to safely develop the Union into the most enlightened international innovation society in the world - "at the touch of a button"!
Every citizen must be guaranteed a secure Union-wide communication standard.
Clarification, comparability and personal security of people and the services they represent must be achieved through effective EU-wide search functions.
As an essential step towards unity, every citizen should receive an easy-to-use secure EU TeamFinder username name@country.eu as a digital extension of their EU passport, which would be activated when joining TeamFinder.
In the EU's innovation society, the challenge for 400 million adult citizens is to quickly become enlightened with the support of the Union's leadership into a new kind of "world's most enlightened innovation society", based on a Personal EU concept and a complementary Union-wide network and its tools.
You are more than just a citizen of your own EU country – you are personally a citizen of the entire European Union.
As people, we enrich each other's world of thought across borders, and each EU-wide team is a valuable addition to the thinking level of the entire European Union.
Such a personal level could successfully complement traditional organizational levels within a short time and make us opinion leaders on other continents, too.
The EU administration has a great opportunity to start this process immediately.
As this challenge is not small, all Union citizens can participate in Union-wide interaction promoting growth.
EU countries can also offer the opportunity to create Union-wide personal networks.
@country.eu would naturally be an extension of the EU passport, a new way to securely connect the citizens and further strengthen nationality, freedom, and a common level of democratic activism.
You spend more and more of your free time on "thumb-level" social media - and the result is often just a feeling of passing the time. Only the digital giants win.
Part of the working time is freer R&D activity (Research and development). It is a purposeful investment in the implementation of new products, long-term processes, services, and a more meaningful people-centeredness.
Your life and home are your business. There, the R&D spirit would also be vital and open up tomorrow's thinking.
As a citizen of the European Union and holder of an EU passport, you have many great Union-wide rights and challenges to expand your life's purpose.
You are part of the European Union and its new "you-centered" policy.
The Union itself has declared the citizens as a priority. The homepage europa.eu should and could be a meaningful and interesting daily tool for us 400 million adults. This requires new clear thinking and its implementation in structuring the content of the europa.eu levels and providing it, starting with the decisive front page.
In the European Union, the world's most enlightened multicultural union, our lives must be extended to the rights and challenges of the individual, the citizen, the 450 million people and your Union. You create your tomorrow (and obligations that reinforce fairness and awareness of threats) - as a natural way to live and act tomorrow.
Understanding this is an essential development task of the entire Union.
The importance of hope and faith are keys to practical action in our world. Fortunately, they are fundamental features of our multicultural European culture. Let's build on this foundation a successful chain reaction that overcomes the dangers.