Portfolio - Categories Format

Services:
Visual Branding · Logo Design · Collateral

Summary:
Developed a sophisticated, minimal brand identity for a boutique interior design studio seeking to reposition toward high-end residential clients. Delivered a full visual system including logo, typography, and client presentation templates.

Result:
Helped increase perceived brand value, resulting in a 40% rise in premium project inquiries within 3 months. 

Services:
UX/UI Design · Product Strategy · Wireframing

Summary:
Redesigned the core dashboard experience for a growing SaaS platform, improving data legibility, layout hierarchy, and onboarding flow. Conducted stakeholder workshops and usability testing with active users.

Result:
Reduced churn by 18% and increased daily active usage by 27% within the first quarter post-launch.

Services:
Shopify Setup · Web Design · Conversion Strategy

Summary:
Designed and launched a Shopify storefront for an eco-conscious home goods brand targeting millennial buyers. Integrated email automation, product storytelling, and optimized checkout UX.

Result:
Achieved a 5.3% conversion rate in the first month — 2x industry average — and featured by “Sustainable Retail” media.

Services:
UX Design · App UI · Prototype

Summary:
Created the end-to-end experience design for a mindfulness and walking tracker app aimed at busy professionals. Focused on calming UI, reward mechanics, and streak-based habit formation.

Result:
App prototype selected for incubation by [Local Health Accelerator], and user testing showed 91% satisfaction rate.

Services:
Web Redesign · Content Structure · Accessibility

Summary:
Led the UX and content strategy for a global nonprofit’s website to better communicate impact, accept donations, and share student stories. Included mobile optimization and WCAG 2.1 compliance.

Result:
Time on site increased by 76%, and donation conversion improved 2.4x over the previous site version.

Services:
Editorial Layout · Art Direction · Print Design

Summary:
Designed a visually rich quarterly magazine for a nonprofit supporting regenerative farming. Developed a cohesive editorial system, including article grid, pull-quote design, infographic style, and print production specs.

Result:
Publication praised for clarity and aesthetics by readers; issue circulation grew by 60% in two quarters and adopted by three educational institutions as supplementary material.