Summary

Join our Expert Roster at PCS ExpertSphere as a Market Research Expert and drive business growth for our clients through consumer insights and effective marketing strategies. Your expertise in survey design, data analysis, and market intelligence will contribute to our organization's success and make a lasting impact on the lives of the people we serve.

PCS ExpertSphere Roster of Experts

PCS ExpertSphere Roster of Experts provides opportunities for project-based work, flexible arrangements, and career advancement opportunities. Our network includes highly skilled professionals who select assignments aligning with their interests and availability.

Terms of Reference

I. Introduction

The Market Research Expert will be the primary point of contact for market research and analysis, providing strategic guidance and support for client success. 

The Market Research Expert will collaborate with clients to develop and implement effective research designs, conduct surveys, and analyze data to provide actionable insights and recommendations. 

The Market Research Expert will report to the Team Leader / Project Director

II. Scope of Work

• Conducting market research to identify trends, opportunities, and threats in the industry.

• Analyzing data and presenting insights to stakeholders.

• Developing and implementing research methodologies to ensure accurate and reliable data collection.

• Collaborating with cross-functional teams to identify research needs and provide recommendations.

• Creating reports and presentations that effectively communicate research findings.

• Staying up-to-date with industry trends and best practices.

• Conducting competitor analysis to identify strengths and weaknesses of competitors.

• Identifying target audience and their preferences.

• Conducting surveys and focus groups to gather customer feedback.

• Analyzing social media trends to identify consumer sentiment.

• Developing and implementing strategies to improve brand awareness and customer engagement.

• Identifying new market opportunities and developing strategies to capitalize on them.

• Conducting secondary research to gather information from existing sources.

• Developing and testing hypotheses to validate assumptions.

• Creating and managing research budgets.

• Developing and maintaining relationships with external research partners.

• Ensuring compliance with ethical and legal standards for research.

• Undertake other tasks as assigned by the Project Director / Team Leader.

Additionally, the Specialist may be assigned other responsibilities by management, and is expected to perform multiple tasks and meet deadlines.

III. Deliverables

1. Market analysis reports: Comprehensive reports that provide an overview of the market, including market size, growth trends, competition, and customer behavior.

2. Competitive intelligence reports: Reports that provide an in-depth analysis of the competition, including their market share, pricing strategies, product offerings, and marketing tactics.

3. Customer insights reports: Reports that provide detailed understanding of the target customer, including their demographics, psychographics, pain points, and behavior patterns.

4. Market segmentation reports: Reports that divide the market into distinct segments based on demographic, geographic, or behavioral characteristics.

5. Product/service feasibility studies: Reports that assesse the viability of a new product or service, including market demand, competitive landscape, and potential revenue.

6. Brand tracking reports: Report that monitor the performance of a brand over time, including metrics such as brand awareness, brand loyalty, and customer satisfaction.

7. Data visualization dashboards: Interactive dashboards that display key market research data in a visually engaging and easy-to-understand format.

8. Market research presentations: Presentations that summarize the key findings and recommendations from the market research project.

IV. Education and Experience Requirements

Minimum Qualification Requirements:

• Education in market research, business, marketing, economics, statistics, or other relevant fields

• Master degree or post-graduate degree in market research, marketing analytics, or a related field will be an advantage

• Proven experience in market research, marketing analytics, or a related field

• Strong analytical and problem-solving skills

• Proficiency in data analysis and data visualization tools

• Excellent communication and collaboration skills

• Strong attention to detail and ability to work in a fast-paced environment

• Fluent in English and Urdu communication skills (written and spoken).

Experience Requirements

• Minimum 10 years of general experience

• At least 5 years of professional experience in market research, marketing analytics, or a related field

• 3+ years of specific experience in managing and analyzing large datasets, data visualization, and statistical modeling

• Proven track record in project management, data analysis, and report writing

• Strong knowledge of market research methods, tools, and techniques

• Proficiency in data analysis and data visualization tools

• Proficient in all Microsoft office applications

• Excellent analytical, problem-solving, and communication skills

• Ability to work independently and in a team environment

• Strong attention to detail and ability to meet deadlines.

V. Places of Assignment

Multiple locations in Pakistan

VI. Compensation and Benefits:

Becoming part of our PCS ExpertSphere Roster of Experts is not a job, but rather an opportunity to work with us on a project-by-project basis. While we cannot guarantee a job or a certain number of hours to our roster members, we can offer the chance to work on exciting projects and advance your career through professional development opportunities. 

Once you are engaged for a specific project or assignment, you will be offered a market-based compensation and benefits package that truly reflects your expertise and the value you bring to our team. This includes:

• An attractive daily, monthly or input based remuneration rate, which is regularly reviewed and adjusted to ensure it remains competitive within the industry, so you can be confident in your financial security.

• Opportunities for performance-based bonuses and incentives, allowing you to earn additional compensation for your hard work and dedication, and be rewarded for your success.

Privacy Policy:

To ensure your privacy is protected, we suggest familiarizing yourself with our Privacy Policy as a valued member of the PCS ExpertSphere Roster network.

How to Join:

Join the PCS ExpertSphere Roster of experts by submitting your application form online.

We look forward to hearing from you!