Methodology

In 2019, we collected survey data with large, cross-national samples in Canada, France, the United Kingdom, and the United States. This survey focused on political consumerism. 

In 2020-2022, we collected and coded Twitter data related to #boycott. 

In 2021, we repeated the survey questions about political consumerism as part of a four-country (same countries as above) survey on misinformation. 

In 2023, we repeated survey questions about political consumerism as part of a five-country survey (same countries plus Germany) on political expression on social media. 

In 2025, we focused on the roles of nationalism, animosity, and environmentalism, alongside social media use, in encouraging participation in boycotts and buycotts. 

In 2027 (pending funding), we will examine the role of AI and news media (content analysis) in informing and influencing political consumerism, gathering survey data from Canada, the United States, Germany, Brazil, and China. 

Our objectives are to advance understanding of political consumerism as a form of transnational participation and inform the practices of corporations, government, civil society groups, and social movement organizations.