As an integral part of the firm's global marketing team, I directed the development and rollout of the Baker McKenzie visual identity in 70+ offices and 46 countries. Successful launch was crucial in creating a strong and positive impression in the market and set the tone for the brand's identity, positioning, and reputation. The rollout instilled confidence in stakeholders and partners, fostering trust in the new identity's potential. Seamless collaboration with creative, technology, operations, and legal teams enabled the implementation of thousands of products and assets in both digital and traditional channels. 

I also manged the the firm's brand architecture and application of multiple levels of messaging and sub-brands across touchpoints, with particular emphasis on value proposition playbooks, design toolkits, and sales enablement materials.

I directed the development of Baker McKenzie’s Reinvent Challenge, a global innovation and engagement program designed to encourage employees to explore emerging technologies, rethink traditional workflows, and embrace more innovative ways of working, including artificial intelligence. The initiative used gamification, storytelling, and interactive digital experiences to drive participation and awareness.

For the Firm's 75th Anniversary, I contributed to the development of the visual identity and supporting event branding, which was implemented across digital, environmental, and large-format applications throughout the global Annual Meeting experience.

While Marketing and Sales Director at Baumeister Electronic Architects, I was responsible for successfully driving sales at one of the nation’s premier custom home theater and residential systems companies. In tandem with creating and executing a detailed marketing plan, I managed a team of design consultants and facilitated a complex consultative sales process.

Some highlights include:

• Growing sales 33% year over year

• Design of company web site, editorial and content strategy for local and national publications, and production of collateral in-house

• Coordination of Electronic House magazine’s Home of the Year with network segments airing in fifty markets nationwide 

Co-founder Greenland Sharks, a lifestyle brand built around a simple idea: show up. What began as a Friday breakfast among friends has grown into a movement encompassing events, original content, merchandise, digital experiences, and an expanding community. I’ve shaped the concept from the ground up – from identity and voice to the website, storytelling, marketing, event experiences, and product development. I also contribute to The Nod, our blog featuring original stories about friendship, family, culture, and the experiences that connect us.

At Compton Creative, I directed multiple teams in the creation and production of inspired communications solutions for healthcare, financial, education, legal, hospitality, and technology sectors. Enhanced products drove significant increases in brand awareness and engagement. 

• Oversaw design of Bank of America Small Business Reports and supplemental conversation guides in national markets

• Designed storyline infographics and visual communication for Hilton Garden Inn, The Hartford, Embassy Suites, and Merrill purposed for digital distribution

• Developed global public relations toolkits for Philips Sonicare and Zoom positioning international new product launches