Experience

My Work

Strategic Advisor

Chicago, IL  |  2026 – Present

I currently partner with organizations and leaders on brand strategy, marketing, executive communications, and go-to-market planning. I help bring clarity to complex ideas, sharpen positioning and messaging, and turn strategy into practical programs that teams can put to work. I'm also exploring how AI can make marketing smarter and more effective – from accelerating research and content development to improving workflows and helping teams get more from the tools they already use. 

Co-Founder

Greenland Sharks  |  Chicago, IL  |  2024 – Present

Co-founded Greenland Sharks, a community and lifestyle brand built around connection, shared experiences, and the idea that some of life's best chapters are still ahead. I lead brand strategy, marketing, content, partnerships, events, and merchandise – putting many of the skills I've developed throughout my career to work building and growing the brand.

Senior Manager – Global Marketing

Baker & McKenzie Global Services LLC  |  Chicago, IL

BRAND DEVELOPMENT & COMPLIANCE (2020 – 2026)

Led global brand strategy and creative execution for one of the world’s largest international law firms, supporting more than 70 offices in 46 countries. I directed the firm’s global identity refresh, developed scalable brand and design systems, and launched storytelling initiatives across digital, video, and emerging platforms to modernize how the brand connected with clients. I also helped shape marketing strategy for innovation programs incorporating generative AI, partnered with business development to support growth, and worked closely with legal and research teams to ensure brand consistency and compliance worldwide.

DESIGN & PLANNING (2019 – 2020)

In this role, I directed the development and production of global thought leadership campaigns and high-value client initiatives, helping elevate the firm’s presence across international markets. I also led vendor strategy and negotiations with creative agencies, research partners, media providers, and production teams, while raising creative standards and driving greater differentiation across global campaigns.

GLOBAL MARKETING (2013 – 2019)

Guided the evolution of the firm’s global voice and visual identity, shaping how the brand communicated across websites, social media, email, internal platforms, and print. I oversaw the rollout of a unified visual system across 70+ offices worldwide, managing the development of thousands of branded assets to maintain consistency across regions and practices. Along the way, I helped grow digital engagement through new responsive web platforms, expanded social media programming, and the production of video, storytelling, and integrated campaigns supporting firm-wide strategy.

Creative Services Director

Compton Creative  |  Chicago, IL  |  2009 – 2013

Directed multiple teams in the creation and production of inspired communications solutions for healthcare, financial, education, legal, hospitality, and technology sectors. Products drove significant increases in brand awareness and engagement directly attributable to project work. 

Marketing/Sales Director

Baumeister Electronic Architects  |  Niles, IL  |  2004 – 2008

Grew annual revenue 32% through strategic marketing, consultative selling, client relationship management, and business development, while tripling inbound sales leads through website transformation, brand positioning, content strategy, and integrated marketing programs.