PROJECTS
At A Glance
PROJECTS
At A Glance
I. FocusNest – Productivity App
[For a full analysis of this project visit: FocusNest - Productivity App Analysis]
Type: Hero Section of Landing Page, Spec-work
Tone: Imaginative, minimal, clever
Audience: Modern professionals, neurodiverse users, productivity enthusiasts
🔸 Hero Section
Meet the cast of your most productive day, starring:
Planner Sparrow – helps you prioritize with ease
Habit Owl – keeps your goals on track
Blocker Vulture – shuts out distractions
Tranquil Dove – brings calm to your chaos
Take flight with FocusNest — everything you need to focus and grow through your day in one beautifully simple app.
Download now and soar.
🔸 Alternate Tone (Minimalist)
FocusNest is your switch to silence planning anxiety and zone into deep work.
Organize your next 24 hours with our Daily Planner, or track long-term progress with our Habit Tracker.
Eliminate energy drains using our Distraction Blocker, and take care of your mental health with built-in Mindfulness Prompts.
Stay ahead. Nest in focus.
Download the app now.
II. Aureal – Vitamin C Serum
[For a full analysis of this project visit: Aureal Radiance - Vitamin C Serum Analysis ]
Type: Full landing page, Spec-work
Tone: Elegant, science-backed, high-trust
Audience: Beauty-conscious consumers with an interest in clinical skincare
🔸 Hero Section
The Gold Standard for Brighter Skin
Clinically proven. Dermatologically tested.
"Clinically solid and dermatologically tested, our Radiance range ensures a bright and balanced skin tone even for sensitive skin types, all while blocking environmental stressors."
CTA: Choose Radiance.
🔸 Story/Problem Section
You do everything right, but your skin still looks tired.
Pollution, stress, long hours, and sleepless nights silently dull your glow — and there’s no pause button in the modern world.
That’s why we created Radiance.
A powerful serum formulated with 15% L-ascorbic acid, Vitamin E, and Hyaluronic Acid to brighten, rebalance, and shield your skin from daily damage.
Backed by clinical testing and approved by top dermatologists, Radiance is skin science you can trust and a glow you can feel.
🔸 Benefit Section (List Style)
Restores your glow – 15% Vitamin C visibly brightens dull skin and evens out tone for a radiant complexion.
Fades dark spots fast – Targets hyperpigmentation, sun damage, and acne marks.
Firms and smooths – Boosts collagen and softens fine lines for a youthful finish.
Shields your skin daily – Defends against pollution and UV stress with antioxidant protection.
Refines texture – Skin feels instantly smoother, polished, and healthier over time.
🔸 Testimonials & Press
"This serum is my new daily driver. Leaves my skin feeling soft and plush while giving it the right amount of glow." – Dora Benson
"Aureal's Radiance serum presents an industry leading formulation that safely and effectively provides the benefits of Vitamin C to the skin." – Dr. Alan Turner, MD
As seen in The New York Times, Cosmopolitan, People Magazine
🔸 FAQ (sample)
Q: Can Radiance be used on sensitive skin?
A: Yes, it’s dermatologically tested and safe for even the most sensitive skin types.
Q: How soon can I see results?
A: Most users report visible improvement in tone and brightness within 10–14 days.
III. Lunara – Sleep Wellness Brand
[For a full analysis of this project visit: Lunara - Sleep Wellness Brand Analysis ]
Type: Brand foundation + Email Sequence , Spec-work
Tone: Poetic, luxurious, serene
Audience: Affluent, wellness-focused consumers
🔸 Brand Tagline
The perfect sanctuary for deep sleep.
🔸 Brand Story
Descend into sublime rest with Lunara, your partner in creating a sleeping experience that truly feels ethereal.
Crafted with intent and delivered with care, each Lunara product is designed to combine the high-end with the comfortable, no matter your sleeping style.
Our mission to elevate your sleep is guided by cutting-edge sleep tech and a sensibility that makes rest your most coveted ritual.
🔸 Product Benefits
Eucalyptus-infused bedsheets – Naturally antibacterial, hypoallergenic, and more durable than cotton
Luxury fabrics – Mulberry silk and lyocell blends for a soft, temperature-regulated feel
Ethically sourced – Climate-conscious and sustainably made
Orthopedic designs – Pillows and sleep support tested for spinal alignment
Dermatologist-recommended – Kind to sensitive skin and reactive types
🔸 Email Sequence
🕒 Timing: Immediately after sign-up
🎯 Goal: Warm introduction + establish brand voice and emotional appeal
Subject Line: Sleep, reimagined — just for you
Body Copy:
Dear Dreamer,
You’ve just stepped into a new kind of night.
At Lunara, we believe sleep is sacred — not just a habit, but a ritual. That’s why we craft everything with intention: eucalyptus-infused bedsheets, mulberry silk eye masks, and pillows shaped by science.
Our promise? Comfort that’s effortless. Beauty that’s functional. Sleep that feels like a ceremony.
Over the next few days, we’ll share what makes our products different — and how your nights can feel better than ever.
Until then, breathe deep.
Your sanctuary is already on its way.
Sleep beautifully,
Team Lunara
→ [Explore the Collection]
🕒 Timing: 1–2 days later
🎯 Goal: Educate on product benefits + build desire
Subject Line: Inside the fabric of better sleep
Body Copy:
Luxury begins with how it feels.
We don’t do shortcuts. Every Lunara product is a blend of nature, science, and slow-crafted design.
Eucalyptus-infused lyocell — softer than cotton, cooler than linen, naturally antibacterial.
Grade-A Mulberry Silk — gentle on skin, breathable, and sensuously smooth.
Orthopedic Pillows — designed with sleep specialists to align and support your spine.
Sustainable & Ethical — because rest shouldn’t come at the planet’s expense.
This is more than sleep. It’s restoration — on every level.
→ [Meet the Materials]
🕒 Timing: 3–4 days later
🎯 Goal: Drive the first purchase (add an incentive if appropriate)
Subject Line: Bring the sanctuary home
Body Copy:
Picture this.
You’ve dimmed the lights. Brushed your teeth. Slipped into sheets that feel like flowing water and cool air. You rest your head, and your pillow gives — not too much, not too little. You breathe in, and everything slows.
That’s a Lunara night.
Ready to make it yours?
As a welcome gift, enjoy 10% off your first order with code: NIGHTWELL
→ [Shop Now]
Because your best days start with your best nights.
Sleep well. Live well.
— Lunara
IV. AquaFlow – Eco-Friendly Water Bottle Brand
[For a full analysis of this project visit: AquaFlow - Eco-Friendly Water Bottles Analysis ]
Type: Social Media Captions, Spec-work
Tone: Unique, Relatable, Emotional
Audience: Environmentally conscious millennials and Gen Z who are active, health-aware, and prioritize sustainable living.
Check out our collection here.
#Aquaflow #sustainablewater #recycledplastic"
Strategy: The goal of this caption is to grab immediate attention and spark curiosity with a unique, memorable, and slightly provocative opening. It uses a mythological tone to connect the product's origin story to a sense of epic purpose, positioning the brand as bold and confident.
Visual Idea: A high-quality, eye-catching image. Perhaps a stylish shot of the bottle on a rocky shoreline with dynamic waves crashing in the background, or a close-up of the bottle with a subtle watery shimmer effect.
"Plastic waste makes us cringe. 😖
That's why we grab it all and turn it into super cool bottles. 100% recycled, super durable and sustainable in the extreme. 🌱
Grab yours now to save the Earth. 🌍
#AquaFlow #sustainableWater #recycledPlastic"
Strategy: This caption takes a direct, relatable approach by first identifying a shared pain point—plastic waste—and then immediately presenting the product as the clear and effective solution. The tone is practical, solution-oriented, and empowering, speaking directly to the audience's desire for positive change.
Visual Idea: A product-focused image that tells a story. This could be a shot of a single AquaFlow bottle next to a small, symbolic pile of collected plastic waste, or a clean, crisp shot of the bottle with the 😖 and 🌱 emojis integrated into the graphic.
"Water is the reason for life on Earth, not the agent of its destruction. 🌱
That's why AquaFlow makes beautiful, durable and sustainable bottles from 100% recycled plastic, enabling you to enjoy the Earth uninterrupted. 🌏
Get yours now and become part of our eco-friendly journey."
Strategy: This caption connects with the audience on a deeper, more emotional level. It begins with a powerful, philosophical statement that aligns with their core values. The copy positions the act of purchasing the bottle as joining a larger, eco-friendly movement, inspiring a sense of purpose beyond a simple transaction.
Visual Idea: An aspirational, global-scale image. This could be a breathtaking shot of a clean, pristine beach or a landscape with someone holding the bottle. The visual reinforces the grand scale of the message.