Advocacy

Advocacy consists of the strategic actions used to influence others in order to change opinions, initiate positive change and address the underlying factors that contribute to a healthier community, be it at the individual (e.g. personal behaviours affecting health) or population level, including for policy and legislation. It often involves building partnerships and solidarity with other organisations to achieve common goals.

Components of advocacy include:

• Leadership and ethics

• Community engagement and empowerment

• Communications

• Sustainable development