As a trainer or coach, you understand that getting a steady flow of new prospects, referrals and clients is the life blood of any business. But, do you have a clear path, a plan and an effective way to execute this plan? Not every marketing strategy to get more coaching clients has to be expensive. In fact, you should use as many free ways to get clients as possible. And, use low cost methods as well. There is a time and place to invest big bucks into marketing, but gorilla techniques are often highly effective. NESTA and Spencer Institute are going to show you exactly how to earn more money and get more referrals as a coach. You may be shocked at how simple some strategies appear. And, you may be surprised how the tactics actually work. Regardless, you will want to take action and apply them now to benefit most.
You have far more choices to make a good living as a coach, consultant, fitness pro or personal trainer than you may first think. You may be looking for a side hustle (or your passion project) where you work just a couple of hours a day, or maybe just 1 or 2 days per week. Or, you may want a full-time career in a corporate environment with all the extras. Maybe you want to operate your own coaching business from home or a local fitness studio. Or, maybe you have thoughts of running a home-based mind-body fitness business with some work online and some in-person training. Again you have choices, but ALL of these options require clients.
You want more clients. You need more clients. You want to help more people. Your joy comes from making a positive difference for others. These are the most common thoughts of trainers and coaches. But, if you don’t know how to get new clients, it can be frustrating. Social media can be effective, and yet, social media paid ads are less effective than in recent years. The cost per action, lead or click has gone up considerably. SEO (search optimization) is more challenging and you always need to follow Google's policies. Take the high road. Apps can help marketing. New social platforms show promise. Blogging is helpful.