Local radio stations are a great way to get the word out about your SBHC! They provide relatively affordable options for advertising to specific population segments in your community. Below are a few tips and sample scripts.
Tips
Use the sample scripts below as a template for your 30-second radio ad. Insert the relevant information for your SBHC and, if desired, add other details to customize it to connect with your community.
Go to a radio station’s website and find information related to advertising on the station. It usually is on a page named “Advertise With Us” or something similar.
Identify a contact person and send them an email with some brief background on who you are and mention that you’re interested in running an ad on their station. You can ask them what their rates are. It can be helpful to include which dates you’re interested in running the ad.
Many stations offer production services (meaning they will record your script for you if you don’t have an audio version already created). Ask them about their rates for this service if you need it.
They will usually reply with pricing details (including how many times the ad will run) and information on timing (when the ad will run).
Select an option that works with your budget.
Tune in to the station to hear your ad!
Sample Script (30 seconds)
OPTION 1 - ENGLISH
Get health services for your children in a safe and welcoming space! The [NAME OF SBHC] is open! Your children can receive health services such as [INSERT RELEVANT SERVICES e.g., physicals, prescriptions, treatment for minor illnesses and injuries, dental services, immunizations, and more]. Care is provided at no cost or low cost to you and no student will be turned away, regardless of your ability to pay or citizenship status. Visit or call the [NAME OF SBHC] today: [PHONE NUMBER].
OPTION 1 - SPANISH
¡Servicios de salud para la familia y tus hijos en un espacio seguro y acogedor! [NAME OF SBHC] está abierto para tí! Tus hijos pueden recibir servicios de salud en su escuela, sin tener que faltar a clases o tu al trabajo! El Centro ofrece [INSERT RELEVANT SERVICES e.g., exámenes físicos, recetas, tratamiento de enfermedades y lesiones menores, servicios dentales, vacunas, y más], sin costo. Se aceptan a todos los estudiantes sin importar su estatus migratorio. Visita o llama al [NAME OF SBHC] ahora: [PHONE NUMBER].
OPTION 2 - ENGLISH
We all want our children to be healthy. The [NAME OF SBHC] is here to help! Your children can receive [INSERT RELEVANT SERVICES e.g., physicals, prescriptions, treatment for minor illnesses and injuries, dental services, immunizations, and more]. Care is provided at no cost or low cost to you and no student will be turned away, regardless of your ability to pay or citizenship status. Visit or call the [NAME OF SBHC] to make an appointment today: [PHONE NUMBER].
OPTION 2 - SPANISH
Todos queremos a nuestros jóvenes y niños saludables. [NAME OF SBHC] está para ayudarte! Tus hijos pueden recibir servicios de salud en su escuela, sin tener que faltar a clases o tu al trabajo! El Centro ofrece [INSERT RELEVANT SERVICES e.g., exámenes físicos, recetas, tratamiento de enfermedades y lesiones menores, servicios dentales, vacunas, y más], sin costo. Se aceptan a todos los estudiantes sin importar su estatus migratorio. Visita o llama al [NAME OF SBHC] ahora: [PHONE NUMBER].