My advertising career

My journey in the advertising field started way before I even knew that it's a real thing. I used to help friends around me growing their online presence and support their small businesses. Either by helping in creating and maintaining their brand identity or monitoring engagement and trying to act upon it using social trends.

The real first step in the creative scene was printed in ECHOMIND, an advertising agency founded by the lifestyle guru and youtuber Mohammed Shaarawy. I worked with them as a copywriter/transcreator and helped major brands convey their messages through my pen (keyboard actually). Such communications included advertising copies on official social media accounts of many heavyweight customers and thankfully they granted successful campaigns, satisfying growth, and buying customers.

Below you can find a tiny tiny examples of work executed by me with clients.