YMYL Site Revitalization
YMYL Site Revitalization
Embedded Files
The Challenge
The Challenge
The website had potential but was held back by technical errors and weak trust signals (E-E-A-T). It was stuck on the 3rd page for main keywords, with traffic stagnating at 1.4k clicks.
The Strategy
The Strategy
I treated the site like a forensic case and executed a recovery plan:
Technical Fixes: Resolved critical crawling errors and improved Core Web Vitals.
Content & E-E-A-T: Updated content structure to match user intent and added credibility signals.
The Results
The Results
The impact was clear within 90 days:
Traffic: Increased from 1.41k to 3.21k (+127%).
Ranking: Jumped from position 20 to 8 (First Page).
Performance Data
Performance Data
Transforming a stagnant YMYL website from Page 3 to Page 1 by optimizing E-E-A-T signals and resolving technical debt.
Transforming a stagnant YMYL website from Page 3 to Page 1 by optimizing E-E-A-T signals and resolving technical debt.
As the Lead SEO Strategist, I owned the project lifecycle from the initial forensic audit to final execution. I collaborated closely with the Development Team to implement technical fixes (Schema, CWV) and guided the Content Team on adhering to strict E-E-A-T guidelines.
As the Lead SEO Strategist, I owned the project lifecycle from the initial forensic audit to final execution. I collaborated closely with the Development Team to implement technical fixes (Schema, CWV) and guided the Content Team on adhering to strict E-E-A-T guidelines.
The Outcome: Successfully reversed the traffic decline and established a sustainable long-term growth strategy, proving that technical health is the foundation of YMYL success.
The Outcome: Successfully reversed the traffic decline and established a sustainable long-term growth strategy, proving that technical health is the foundation of YMYL success.
Page updated
Google Sites
Report abuse