Research and Insights: Huddersfield Giants

The Tasks

In my role with Huddersfield Giants, I was responsible for conducting in-depth research on two primary areas: lottery systems across different sectors and matchday hospitality experiences. My objective was to gather specific, actionable insights that could support the Giants’ approach to community engagement and enhance their fan experience offerings. This involved exploring successful lottery models and assessing hospitality packages, with a goal to identify unique, impactful ideas tailored to the club’s audience.

Relevance

This research experience provided me with an understanding of the financial and experiential side of sports marketing, showing how critical it is to blend revenue-generating initiatives with fan-focused experiences. By studying lottery types and hospitality models, I developed an eye for the small details that contribute to successful community engagement and fan loyalty. This experience has influenced my approach to crafting marketing strategies that balance business goals with memorable fan interactions, a skill that is essential in the sports industry.

Lottery System Analysis

I examined various lottery types across three sectors, identifying which models could be viable for the Giants. This involved looking at industry standards, regulatory requirements, and engagement strategies that encourage participation.

Match-day Hospitality Innovation

I researched 20 unique match-day hospitality packages from different organisations, analysing what made each experience memorable. I went a step further to develop my own unique concepts, incorporating fan feedback and innovative ideas that would add extra value to the Giants’ matchday offerings.

To support my findings, I used a mix of primary and secondary research methodologies, gathering insights from industry reports, consumer surveys, and competitor comparisons. This approach allowed me to present well-rounded recommendations backed by both data and creativity.