Olivia Natan
Assistant Professor of Marketing, Haas School of Business, UC Berkeley
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Hi - I am an Assistant Professor of Marketing at Haas School of Business. I am also a faculty affiliate at the Berkeley Institute for Data Science. I co-organize the public Virtual Quant Marketing Seminar.
CV
CV
Research Interests
Limited information, product variety, product assortments, consumer search, behavioral IO
Contact
Haas School of Business
University of California at Berkeley
2220 Piedmont Avenue
Berkeley, CA 94720
Publications
Choice Frictions in Large Assortments, 2025 [Latest WP version, Journal]
Marketing Science
Organizational Structure and Pricing: Evidence from a Large U.S. Airline , 2024 [Latest WP Version, Journal]
with Ali Hortaçsu, Hayden Parsley, Timothy Schwieg, and Kevin Williams
The Quarterly Journal of Economics
Demand Estimation with Infrequent Purchases and Small Market Sizes, 2023 [Latest WP Version, Journal]
with Ali Hortaçsu, Hayden Parsley, Timothy Schwieg, and Kevin Williams
Quantitative Economics
Previously Titled "Incorporating Search and Sales Information in Demand Estimation"
Working Papers
Integrating Neuro-Psychological Habit Research into Consumer Choice Models [SSRN]
with Ryan Webb, Jessica Fong, Asaf Mazar, Julia Levine, Alexandra Wellsjo, Clarice Zhao, Phillippa Lally, Sanne de Wit, John O’Doherty, Andrew Ching, Raphael Thomadsen, Matthew Osborne, Peter Landry, Mark Bouton, Wendy Wood, Colin Camerer
Accepted, IJRM
Consumer Inferences from Product Rankings: The Role of Beliefs in Search Behavior [SSRN]
with Jessica Fong and Ranmit Pantle
Minor Revision, Management Science
Work in Progress
Quality Through Expansion: The Spillover Effects of Add-on Products
with Zi Yang Chen and Mingduo Zhao
Though the effects of product line design have been well-documented in theory, there is scant empirical evidence on the signalling value of product line design and add-on pricing. We investigate the impact of product extensions on product line performance and investment in quality maintenance. We study this in the context of video game downloadable content (DLC) on Steam, the dominant digital distribution platform covering about three-quarters of the U.S. PC market. We use a detailed panel of over 50,000 game titles to study the treatment effect of product line extension on base product performance, engagement, and subsequent firm investment into quality using imputation estimators and variation in release timing. We find that DLC launches double base game sales, with pronounced spikes during the first few days. DLC releases also coincide with increased user engagement, evidenced by rises in daily reviews and concurrent player counts. The effect on sales do not necessarily reflect quality signaling - these could occur solely due to advertising effects. However, producers are more willing to invest in product quality: bug-fixes increase 12 percentage points on average. These findings underscore how product line extensions can serve as a valuable tool for publishers.
Targeted Bundling
with Walter W Zhang
Is Adtech Consolidation Raising Ad Prices?
with Tesary Lin, Zhengrong Gu, and Samuel G Goldberg
The Value of Data and Intermediary Market Power
with Tesary Lin, Zhengrong Gu, and Samuel G Goldberg
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