The finest advice for boosting traffic to your site with SEO for Google Images
24.09.20 | 14 minutes read
The finest advice for boosting traffic to your site with SEO for Google Images
Do you know what SEO for Google Images is?
methods for enhancing your visual content so that it ranks higher in search results. Do you know who they are?
If the answer is "no," it's time to make a change. It can greatly improve your traffic from photos, especially following a change at Google.
There is a significant possibility for network traffic to be achieved with Google Images because one in three Internet searches involve images. The outcomes could be astounding if your website is ready for this.
But in order to achieve this, you must follow a set of actions to modify your photographs in order to meet Google's stringent specifications.
We have put together a thorough guide as a service to you. You will observe:
Why should your blog or business website employ SEO for Google Images?
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Why should your blog or business website employ SEO for Google Images?
We won't lie: optimising your media assets for search engines takes a lot of work.
Does it merit it? Does Google Images SEO pay off, and how will it affect your content marketing plan?
We firmly believe this, and we have three strong justifications to back up our claim.
That is another source of traffic.
Google announced the addition of a "See Picture" button to the Google Images system in 2013.
The user would not access the image's source site if he clicked there; instead, he would be taken to the image's URL.
The volume of visits to Google Image generally decreased significantly in the months after this modification. A recent adjustment that the corporation made in February 2020 completely changed the situation: there is no longer a "View image" button, forcing visitors to enter the websites in order to view the full-size media.
The outcome? a 37% rise in total site views from Google Images.
Amazing, isn't it?
Anyone is able to stand out in Google Images can get an additional traffic source thanks to this new inflow of visitors being directed to their websites.
It promotes the virality of your content
A picture is said to be worth a thousand words. Visual components have great infectious potential, even if they are not real.
As an illustration, articles containing visuals typically receive 650% more engagement than those with simply words.
More engagement increases the likelihood that your material will go viral and broaden your online audience.
Nevertheless, for this to occur, Google users must be able to locate your photographs. And it won't happen without a lot of work and optimization.
Speed up the loading of your website.
Even if you have no interest in driving traffic to your website using Google Images, you could still find the advice in this post useful.
One of the SEO approaches for photos involves reducing the size of the files; we'll talk more about this later.
Lightweight photographs enable your page to load more quickly, which pleases Google and enhances user experience.
In other words, working with SEO for Google Images improves the overall ranking of your website.
So, are you now persuaded? If yes, stay reading to discover how to improve the ranking of your photographs online!
Your website or blog has to focus on SEO for Google Images, but how do you go about doing this now that you know how important it is? What are the greatest methods to guarantee that your photographs rank highly?
The top suggestions for improving the ranking of your photographs are provided below, taking into consideration the factors that Google takes into account. Look them up!
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The image file's name
Even before the image is uploaded to your servers, the first factor in your photos' ranking begins on your computer: the file name.
The limitation of search engine crawlers must be understood in order to optimise your photographs for Google.
They are quite good at comprehending language, determining the relevance of certain content using an algorithm, and assigning importance to keywords.
They are still learning how to read images, though. Consider the following issue for a moment: How does one convey an image's content to a bot?
Consider, for instance, that a crawler is reading the HTML code of your most recent post about the many kinds of bags on the market.
You decide to include a lovely handbag illustration to help your reader understand the text that describes this kind of baggage.
The file's actual name is "IMG448.png," nevertheless. The following will be available to the crawler:
Image source: "IMG448.png"
As you can see, this information does little to clarify the meaning of the picture you used to illustrate your post. See how the code would seem if the file had a more appropriate name now:
Brown leather handbag, image src=".png"/>
With a name like that, we can guess what it looks like even without seeing the image, right?
Photo caption
Did you know that captions beneath photographs are typically read 300% more than the text's actual content?
This means that using captions to captivate your readers is a great idea. Google is also.
The search engine itself acknowledges that it employs captions to gather details before attempting to interpret the image.
Keep in mind that the image is invisible to the crawler. So, any written component will aid in explaining to the AI what is contained in that information.
This does not imply that you must caption every single image in your articles, but you must make advantage of this functionality whenever you attempt to rank a particular image.
The key to creating a caption that stands out is to include details that:
aids in understanding the image's substance, contains the keyword you want to rank for, and completes the article's content.
Let's go back to the content regarding various bags from our previous example. The identical image of a brown leather handbag can be used to demonstrate two different sorts of content: one with bags for business travel and one with suitcases for tourists.
An article offering travel advice would be well-captioned with something like this:
"The passenger may bring a handbag weighing up to 22 lb" on board.
This description compliments the content of the article by identifying the photo as one that ties handbags and tourism while also describing the image's subject matter (it's a handbag).
The ALT attribute, which is used to explain the contents of images on the internet, is included on every single file.
The most crucial element of Google Images SEO is this.
The purpose of the alt text is to describe the subject matter of the concerned image. It is helpful since it makes the content easier to grasp for those who use screen readers and have visual impairments, but it is also shown when the user's browser is unable to load the image file for any reason.
That is yet another element that Google considers when attempting to determine an image's relevance to the user.
It's crucial to accurately and succinctly describe what is in the image when creating the alt attribute's content, ideally incorporating the phrase we want to rank for (but without excesses). See an illustration:
erroneous: /img src="brown leatherhandbag.png" alt=""
Bad: "brown leather handbag rucksack finest brands unmissable pricing" appears in the image's src and alt.
good: "brown leather handbag placed in the luggage compartment of an aeroplane" img src="brown leather skin bag.png" />
Background of the photo
The context in which an image is used is one of the factors considered by Google when optimising Google Images.
The section of your article where the figure is most pertinent must be added.
This is so that Google's algorithm can grasp an image's content by using the content of paragraphs close by as context.
It is therefore advised to include a photo of one of these plants in context if you are discussing, for example, the "Best Plants for an Apartment."
Adding the same image close to words on "types of pots" or "gardening tools" won't make it any more helpful or give it the same impact.
URL for the picture
Recall how we stressed how crucial it is to properly structure the URL of your website in order to improve its Google ranking? When discussing visuals, the reasoning is the same.
The advice we previously provided is therefore still relevant if we wish to rank in Google Images.
To quickly inform the search engine that a particular media file contains an image and its information, it is crucial to organise the URL of your media files logically and succinctly.
image interaction
Consider looking for "children's backpacks" on Google Images. When you go through the results, a particular image near the bottom of the list catches your eye: it's a picture of a blue rucksack with an amusing sticker on it.
After clicking the image, you are taken to the website where the article is hosted and you can read it.
A few weeks later, you perform the same search and, surprise!, the top result is the image that was previously at the bottom of the list. What took place?
In essence, your click—along with many others—told Google that the image was pertinent.
Here, the amusing sticker captured your interest as well as other users' attention, which led to more clicks and increased relevance for the picture.
Because of this, it's crucial to employ compelling, original photos on your website and to rank them highly. These numbers will increase engagement and help you rank better.