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Tips & Advice
Create group chats with other offices and ASB members. Know that the digital posts and posters should be appealing with good, complementary colors and should be easy to read and understand. Ask questions when you are unsure. Pay attention and take notes during the business meetings to know what upcoming events may take place.
I recommend using no more than 2 different fonts in order to avoid incohesiveness and messiness on the graphic posts. Do not be afraid to make people swipe for information and utilize Instagram’s slideshow feature. This makes it much easier to consume and read information as an audience where there is a balance between positive and negative space in the graphic (rather than clustered words). I highly recommend researching and understanding the art of graphic and UX/UI design in order to effectively create these digital posts. One account that I follow on Instagram (@ux_spring) has helped me become a much better graphic designer throughout this year which has helped with our engagement online. PRO TIP: People don’t read, they scan. Group texts in pairs rather than a paragraph for readability. Your goal is to capture people’s attention in order to inform them. Don’t use too many words for the cover page, but just enough to understand and encourage people to swipe.
What I contributed to this position that was not done in the past
Created a shared google drive where ASB members can upload their photos/videos of our school events/activities
link found in Extras Tab
I found that creating a shared google drive to stay organized allowed us as an ASB to work much more effectively when we wanted to share, cover, or post/recap our school events/activities. It allowed us to stay much more organized and overcome the barrier of where to send pictures/videos to each other.
Created a form (open year-long) where students can voluntarily upload their participation in our school events/spirit days for a chance to get featured on our Instagram recaps (added to our linktree)
link found in Extras Tab
If ASB members weren’t able to gather as many pictures, we were able to go to another source (open google form) to showcase more participation from students who voluntarily submitted their pictures for us to cover in our recaps!
Dance Lookbooks & Countdowns
Alongside with Amanda, we were able to create lookbooks and countdowns for our school dances, which was a great way to gather up hype and inform students more on how to dress for our themes. Creating a lookbook cleared a lot of confusion and even convinced students to go to our dances because of how much they liked the aesthetic.
Keeping up with the Eagles (with Office of Technology)
This was such a fun and engaging way for ASB to reach out to students and showcase more student participation on our campus. It is a great idea to continue this trend next year as it allows us to post more student involvement on our social media through short, concise, yet interesting videos.
Responsibilities
Responsibilities
As the commissioner of publicity, I am responsible for overseeing the office by compiling information about upcoming deadlines and events in order to coordinate with my members to effectively advertise them in a timely manner. As an office, we communicate with other offices and class representatives in order to ensure that we are accurately informing our students and staff on upcoming ASB/school events through all forms of communication (social media, school bulletin, posters, etc). I communicate with the ASB’s President, VP, and class representatives to update information on our school’s bulletin weekly and delegate the production of digital and physical advertisements. As commissioner, it is my duty to ensure that the workload throughout my office is split evenly and that all the information being posted is accurate and can be effectively understood by the audience.
How To Delegate as Commissioner
The Office of Publicity can get very overwhelming as it comes with a lot of workloads. Since we are responsible for promoting information throughout the whole school year through our digital Canva posts and physical posters, it is important to plan, communicate, and delegate effectively. The Office of Publicity usually consists of 2-3 members, so the following are some ways in which you can delegate the work. I have also included a description of how to collect the information needed to produce these advertisements under each section.
Graphic/Picture Posts
One person creates a template and overall design while the other gathers and puts the info on the post
Switch off on different days to post so that no one person is doing all the posting
Switch off on different days for story and chat reminders
Delegate one indefinite monthly graphic that a person is responsible for throughout the whole school year
Ex: I was responsible for Athlete of the Month and Senior Spotlights while Amanda was responsible for Teacher of the Month and Student of the Month
Check the google form "Advertising on Social Media" for requests. This google form should be open to everyone in ASB and posted on the Google Classroom so that they can easily send all the info there. Check emails in case an advisor needs you to post something and ask questions if needed. For pictures and recaps, check DMs, ASB Photos/Videos shared google drive, and "Upload Spirit Week Photos here" google form.
Posters
One person sketches a layout of the design on paper, the other starts to draw it on the poster
One person sketches and the other paints
Check the google form "Poster(s) Request Form" for requests. Again, this form should be open to everyone in ASB and posted on Google Classroom. Check the daily agenda posted by the ASB president every day in case the office is assigned to anything.
Examples of our Instagram feed posts
Reflection
What I think I did well this year
I think I was able to successfully promote/advertise school events/activities through my graphic design skills. We did a great job on our Canva graphic/picture posts which significantly made our Instagram feed much more aesthetically appealing, organized, and composited which gathered a lot of media engagement. I believe this was a big step up for the Instagram compared to last year's.
Furthermore, I believe I did well in fulfilling my duties as commissioner, such as overseeing the office, sending bulletin announcements, and producing advertising strategies.
What I felt I could have done better
I feel that we could have improved on our timing of posting. Some days, we would have nothing or simply 1-2 things to post. However, on other days, we would suddenly be bombarded with several things to post which ruins the engagement we receive on Instagram (because not every post would appear on one’s feed). Although we tried our best to space out when to post something when we have several things to get out in one day, this is something that everyone in ASB (not only this office) accounts for. It affects ASB as a whole because when the information is delivered to this office late, then we would end up posting later which may suddenly overlap another office’s plan for us to get out info regarding a totally different event. This leads to a messy and confusing posting schedule. I feel like one way I could have prevented some of these late-night posts is by communicating earlier and checking in with other offices to see if they want anything posted in advance, rather than waiting for them to send it to us.
I feel that I could have done better on delegating. I believe that I did improve on my delegation skills later in the school year, however, I do remember being scared to ask people to help do some of the work at the beginning of the year. This made me feel overwhelmed as I didn't know how to properly communicate with my office at first, which affected the rest of ASB because sometimes information that needed to be released may have been forgotten or miscommunicated.
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