Search Engine Optimization Training & Certification Course
SEO stands for Search Engine optimization one of the main key areas in digital marketing, and it can give you organic traffic from search engine like Google .In the process of SEO We need to optimize our website according to Google algorithm and use multiple changes in our website to make them SEO friendly to get the attention of Visitors.
SEO helps to increase web traffic. It improves website visibility and lets you stay ahead of your competitors. On top of that, it’s an essential aspect of digital marketing.
Learn the most productive SEO techniques for a successful digital marketing journey by taking this training course.
In this course, you’ll learn the tips and tricks to improve your SEO rankings. The training will explain the different types of SEO in digital marketing and how to create an SEO strategy to double or triple your search traffic. The course will also discuss the digital marketing categories and how to use them. You’ll also learn the best SEO practices to improve your Google rankings
Search Engine Optimization (SEO) empowers a business to rank higher in search engine results which helps in reaching a wider audience. Humans are inquisitive in nature and they search for answers all the time. This was made easier with the advent of technology and Google has become the go-to search engine for billions of people all around the world. This can be achieved by understanding how Google search engine works and how it ranks websites. This course is the key to understand one of the most important skills in digital marketing. If businesses can learn to rank their websites on Google, then they can literally expect millions of visitors to their website with millions of opportunities to get leads and sales.
Industrial requirements are the core fectors of this course design.In this course, you will learn about how search engines work, how do Search Engines rank websites, why Google is the ultimate search engine, what does it take to be a favorite in Google’s algorithm, how can you rank high for your targeted keywords, which tools and techniques do you need to outrank your competitors. In this course, you will also learn how to optimize your content and websites to rank high in those search engines, how to use tools to perform SEO, and how to run an SEO project successfully.
On completion of this course, you will be able to:
Understand the fundamentals of how search engines work
Undertake effective keyword research and generate relevant content
Structure pages for SEO
Set up and implement a Google Ads campaign
Select the right targeting options
Create ad copy that converts
Optimize campaigns to improve ROI
The course will cover a range of topics including:
Organic Search Optimization
Paid Search Marketing
Keyword Planning
SEO / PPC Competitor Analysis
Developing a Search Marketing Strategy
Developing and implementing PPC campaigns
Optimising SEM activities to maximise ROI
Measuring and reporting
Better SEO skills for ranking your products better
You will have a better understanding of how to use Google Analytics
Understand how to do a keyword research
Learn how to use various tools like SEMRUSH
Who should attend this training ?
Students: If you expect an opportunity in Digital Marketing or Web Designing industry or starting a business, get trained in SEO which makes your career successful.
Entrepreneurs: If you learn SEO strategies, your business will be shining online, and need not spend many dollars on the advertisements.
Web Designers: You need to carry out the different SEO strategies in the websites you design. Only then your customers will be satisfied when their expensive websites get ranked well in search engines.
Online Marketers: If you are handling the online marketing activities of your clients, put an end to outsourcing your SEO activities, get trained in SEO services. Do not outsource it again. Through our hands-on SEO training and Case Studies module, You will be an expert in SEO.
SEO or search engine optimization is one of the most in-demand skills in the marketing world today. Every business wants to be at the top of the search results pages when people are looking for their products or services online. That’s where SEO specialists come in.
Career paths for new and experienced SEO professionals .
Search Engine Marketer.
Business Marketing Consultant.
Digital Marketer.
Marketing Analyst.
Content Marketer.
SEO Manager.
Course Duration : 2 month
Course Fee: 4500/-
Certification: Yes
Course Mode:Online/Offline
For Admission Click here