Conclusion

Nudge marketing has been seen from four perspectives; psychological, consumer, political and ethical point of views. Nudge marketing utilizes the cognitive tendency; people typically rely on only a few important cues and ignore most of the available information in market. Hence we can lead people to buy certain products by the use of nudges. A method like the CAN approach is a great tool that can be used to support behavioral change.

Nudging is a low-cost-implementation and when public resources are scarce, it can be an effective tool for the government. It is likely to be seen as a gentle push towards a favorable direction, however ‘in whose favour’ is still under a lot of speculation. It seems to be a noble initiative which needs more understanding and inflexible boundaries to work within.