One of the strangest places to arrive at a meaningful insight about human collaboration is while engaging with artificial intelligence. Yet here we are. Like many working musicians, I’ve been paying attention to generative AI not from a place of panic, but curiosity, well i hope that's how everyone's been feeling. I’ve experimented with the tools, listened closely to the rhetoric about “AI taking jobs,” and tried to understand what is actually shifting and how does it affect me and my people, our money and future as creatives. Somewhere along the way, a simple but uncomfortable thought landed: The most dangerous mistake a moderately talented human creative can make is believing they no longer need other humans.
I’ve been in bands long enough to know my own strengths and limits, and to respect the strengths and limits (if acknowledged😂) of others. I’ve played alongside musicians who are technically better than me in certain areas, and I know there are places where I bring something they don’t. That tension is not a flaw. It’s the design. Bands exist because no single person holds the whole picture (though the multi instrumentalists are trying). Songs get better because ideas collide, weak ideas are exposed early enough, hopefully. Strong ones are refined through friction, no one fully owns the outcome, and everyone shapes it.That, in plain terms, is collective intelligence. What AI has demonstrated so effectively is not “thinking” in the human sense, but an ability to ingest, aggregate, and recombine collective human knowledge and do that at scale. Generative music systems learn by consuming vast libraries of human, copyrighted work, and from this producing new melodies, lyrics, textures, and even vocal likenesses. The technology may be neutral, but artists and their livelihoods will depend on the legal, cultural, and economic frameworks and how they currently respond understanding they are fighting against powerful investors wit hsystems embedded directly into global consumer platforms.
A recent paper titled ""Past Precedent, Future Proof: Toward a New Legal and Commercial Framework for AI-Generated Music" by music entrepreneur Charles Goldstuck puts this plainly: if copyright law, public policy, and industry practice fail to evolve alongside AI-generated music, the creative economy risks being absorbed into an opaque, unregulated system where human authorship is structurally devalued. That framing matters. The danger is not that machines make music. The danger is what happens when music-making becomes detached from accountability, attribution, and negotiated value, while the humans whose work trained these systems are treated as incidental. Goldstuck’s argument is not to resist AI, but to insist that it develops within a multi-stakeholder governance framework - one that protects creative labour, enables innovation, and scales with the velocity of disruption. In other words, coexistence is inevitable, but exploitation is not.
When I experimented with AI music tools, what surprised me most wasn’t how impressive the outputs were... and impressive they were I must add and has increasingly gotten better in the last few months. The process of using the AI felt familiar. In our reheasal room or over whatsapp... Myself or one of the other songwriters, describing a new song's feel, tempo, style, structure, even sending the pre- pre-produced beat or playing the chords and melody for the other band musicians. This process is not to present a complete song, and parts for the musicians to mimic. rather its the presentations of an idea, a skeleton with or without musical parts that we can collaborate on, infuse bits of our individualised knowledge (over an unspecified amount of time). ints an invitation to use collective intelligence and hopefully end up with a decent song we can take on the road. Thats Pre-production in a nutshell. Song arrangement decisions without argument but a bit of "contested best practice", the aesthetic consensus sometimes doesn't need to be discussed, but rather evolves in the process of collaboration, a beautiful surprise. and then the is the inspiration bug known as human error that is a complement to creativity in ways i haven't figured out yet.
And then it clicked:
My band already did this for me. And I did it for them.
We've been doing this for each other,
Together, collectively, intelligently.
AI didn’t invent collective intelligence. It gained this superpower, collective intelligence, from us and automated it. Its surface nature appears to want to strip out the social fabric that gives group song-making meaning. No trust. No shared risk. No accountability. No growth, creatively over time. Much of the current conversation among artists is steeped in resignation, a sense that the future has already been decided elsewhere, and it doesn't involve them. Adapt individually or be replaced, compete with the machine or disappear are the avaialble options. That framing is both lazy and dangerous. If AI has revealed anything clearly, it’s that collective intelligence has the ability to sense make and scale. The question is whether human creators will consciously organise around it again, understanding the power of Bands, Collectives, Co-operatives, Scenes., Families and other social groupings. Not as nostalgia, but as infrastructure for resource accumulation and beneficial exploitation. Goldstuck’s work, in his insistence that African artists, scholars, and institutions take their seat at the global AI table, is an important intervention. This is not symbolic, or personal... It’s structural. If AI systems are trained on global culture, then the exclusion or misrepresentation of African sounds, languages, and musical logics becomes a form of cultural erasure. Initiatives like the AI & African Music project at Wits University (supported by Goldstuck, the MIND institute) point toward a different future, one where innovation is shaped also by African creativity rather than merely extracted from it. This protects the past, heritage, IP, while at the same time securing futures.
Brown Band Archive exists because bands are evidence. Evidence that creativity has always been collective. Evidence that culture moves through relationship instead of isolation. Evidence that intelligence doesn’t need to be centralised to be powerful. If AI is holding up a mirror, then perhaps what it’s showing us is not our obsolescence, but our failure to protect and organise the intelligence we already share. There are many questions worth asking, and whether AI will replace musicians is an honest and real one. But another crucial question, in my view, is whether musicians, industries, and policymakers will remember what bands have been practicing and preaching to us all along; the living art of collective intelligence." Read that last sentence again if you must, then go out and live a life worth writing music about.
Think it through... Convincing people to work with you on an idea is tough, let alone an idea that will require weekly rehearsals and a level of commitment that may or may not yield an eventual product such as an album or tour, merchandise, fans... and i'd say its still worth the risk of trying it out...
Learn Basic Business Acumen: To get it out of the way, if you are making music, it would be worth to do it first because it is something you enjoy and would do anyways, without financial incentive. This is the way of the artist, and most musicians who get into live music not expecting to make a millions playing music, it is often for some or other philosophical reason or a need to discover more about ones own abilities and their link to destiny.
That Said, even if you are making the music for fun, just you and a few friends, its always good to avoid some of the common pitfalls that bands experience. These largely have to do with the decisions for musicians to neglect common sense, making grave mistakes. You're potentially intrested in an industry that generates Billions of capital worldwide. Learn basic business acumen.
Deciding on a musical style. Its always great to decide what musical style you would like to explore. This assists you in the next few steps. For instance, if you decide to start a Blues, Jazz band, you'll have to consider the basic setup of such bands, Bass, drums, Guitar x 2, or Piano.
Instruments & tools of the trade. Musicians need If you like to make more electronic sound you could replace the live drums with electric samples or loops or versatile. Digital percussion instrument such as the Roland SDP or yamaha DTX. Basically knowing what sound you want to create with your band will allow you to decide which instruments and tools will be necessary for you to achieve the sound you want. get in touch with us for advice and discounts on musical instruments, go on send an email on Info@themuffinzmusic.co.za
Decide on Repetoir / Ever-Important Set List. A set list is the collective name for all the songs that a band is going to perform on any given showcase. The set list will comprise of a Few original songs and perhaps a few Cover songs from an artist your audience may enjoy. These cover songs can be picked from the same genre that you're offering or your own version of famous pop songs.
Please note that most recorded music has copyright to it. And so research on SAMRO how to legally cover someone elses music.
Auditioning Players.
Sometimes a songwriter will know and have access to musicians they can use to help them form a band and rehearse the songs together. But where are musicians found? Musicians are made in various places. Advertising and investigation is the option, spread the word, go ahead and shout it to the whole world "IM STARTING A BAND BABIIIIIES"
Musical instrument stores usually have bulletin boards, where you can post if you are looking for musicians, it is on these boards that you can find musicians looking to Jam or work and others looking to sell equipment.
get ready to meet some of the most interesting characters, be honest with yourself about if you can spend time getting to know the person who is auditioning? Is their skill level on par with you and what you are trying to achieve, do you share the same "vibes", you'll be shocked to learn how important this is in staying in a band.
Where will you audition the band? away from any neighbours who might discourage you to continue hopefully. Be realisitic to choose a place that wont set up any unwanted expectations. If you have some space and are able to speak to your neighbours, let them know you're rehearsing as a new venture in life, neighbours aren't that bad if you let them know about things beforehand. A garage or even garden can do.
Pre- audition interviews.
These questions will save you time and money if they are gotten out of the way immediately.
HAve you ever Played in a band before?
Do you own your own equipment?
Do you have free days, Free Evenings, are you available for rehearsals, local travel, are you free for international travel?
What is your age, can you legally play/work at Bars and most places where music is made?
Do you have a drivers licence, or access to reliable transport?
Call back the musicians you Like have decided to choose, who have sound and tools necessary to achieve the desired sound. Secure the rehearsal space and PA system if necessary and call the first rehearsal. Dont worry about blood pacts yet... wait until you've decided to be a band before you get a lawyer in to draft contracts.
PRACTICE PRACTICE PRACTICE once you get out of the garage, you will be likely competing with bands who have been at this much longer than you. This is not to enforce a sense of competition.
Appoint an Un-official Leader. At some point along the road, you will need to APPOINT an un official leader, this does not always mean the Lead singer is the band leader... but as these things go, "the leader" will reveal themselves as the person who takes charge about the future and direction of the band and music. It is in your best interest to identify this trait and behaviour and support this individual.
In Our Next Segment we discuss, what happens after you've decided that you're a band.
There are a few websites available to assist you in building a career if you're smart about how you use the resources they offer.
Music in Africa:
https://www.musicinafrica.net/magazine/opportunities-african-music-professionals
The site is dedicated to music in Africa, including opportunities available for African music professionals, including funding, mobility grants, artist residencies, awards, music competitions, showcases, workshops and training, among others.
SAMPRA development fund:
The Fund’s intends to support its members and the music industry in a number of areas, these include covering members’ expenses in full for the following: Cultural Organisations, Travel &
Touring, Music, Production, Live Events.
AMPD Studios
https://www.ampdstudios.co.za/#about
A world class music recording, video, gaming and podcasting studio in Newtown, Johannesburg, created to build powerful infrastructure for the entertainment industry. AMPD Studios is a powerful networking space for aspiring artists and entrepreneurs with a strong desire to break into the entertainment industry. Equipped with a world class recording studio, a full performance stage (with PA and lighting), podcasting rooms, co-work space, wi-fi and the MTN PLAY gaming room, we are an authentic and influential culture hub in Newtown, the heart of Johannesburg.
We also regularly host Masterclasses, workshops and networking sessions.
Stay in touch with us on our whatsapp line, simply whatapp your name to (081) 707-6636
Concerts SA touring Funding Available.
Live Music Mobility Subsidies 2024
Concerts SA is excited to announce the 2024 callout for mobility subsidies for live music touring efforts in the southern African region.
This callout was made possible through the efforts of the Festival Enterprise Catalyst (FEC) collective comprising the National Arts Festival, Concerts SA, SAMRO, NATi, the Tribuo Fund, the Klein Karoo Kunstefees, Aardklop, Woordfees, and Suidoosterfees. Together, the FEC has secured support from the National Treasury’s Jobs Fund to ensure that cultural work opportunities and mobility are encouraged and sustained. For more about the FEC click here
What can be applied for?
Concerts SA is offering up to 60 Music Mobility Subsidies for live music touring in South Africa and the southern African region. Music industry professionals from all genres may apply for support of reasonable costs up to a maximum of R45 000 related to the tour, including:
Artist Fees
Technical Support Fees (Audio, Visual etc)
Equipment rental (not purchase of equipment)
Transport Costs
Accommodation
Venue Costs
Artist & Crew Catering / Per Diems
Rehearsal Costs (venue, artist fees, technical)
How did this come about?
After 10 years of high impact projects, Concerts SA (CSA) - administered by IKS Cultural Consulting - is the leading live music support programme in southern Africa. Supported by founding partners SAMRO and the Norwegian Embassy, amongst others, Concerts SA’s subsidies have supported more than 3862 concerts over the past decade, roughly translating into more than one concert per day. Check the Full call out on this link and APPLY APPLY APPLY.
South African Music genres.
A Masterclass.
Lerato Lichaba, is the founder of the group Urban Village Music, traces a piece of the history of South African music (60-80 s). It is important to note Lerato has started various bands in johannesburg ... a great cultural mover and shaker of Soweto. Watch Here
South African guitar tutorials.
Guitarist, Composer, Arranger and Researcher Billy Monama presents you with the first instalment tutorial video “Introduction to South African Guitar Styles vol.1”. In this brilliant tutorial we look into beautiful and exciting South African distinctive style of music –Maskanda and its techniques from popular sub-styles such as isiZulu, is’Khuze, isiChucnu, isiPoyinandi, um’Mbabane, uMzansti, IsiMpondo, isiShiyame. Access Here.
To address the social and economic challenges represented by the lockdown, Concerts SA, a joint South African and Norwegian live-music development project, has just released a comprehensive report, which you can Download and read here.
It unpacks the different live-streaming activities in South Africa, assessing the underlying business models to evaluate the risks and opportunities for live streaming for both artists and entrepreneurs or even better artists as Entrepreneurs.