Q & A Section 

Q. What is CRM?

A. CRM stands for Customer Relationship Management software. It's a tool that helps businesses manage interactions with their customers and prospects by storing and organizing customer data, automating processes, and improving communication. 

Q. Why are companies interested in CRM?

A. Reasons for companies' interest in CRM:

• Enhanced customer service: CRM helps personalize interactions, track service history, and resolve issues efficiently.

• Improved sales & marketing: CRM aids in lead management, campaign tracking, and analyzing customer behavior to target effectively.

• Increased productivity & efficiency: Automate tasks, streamline workflows, and gain insights for better decision-making.

• Boosted customer loyalty: Build stronger relationships and improve customer satisfaction by providing a tailored experience.

Q. How can CRM software help your organization? 

A. Benefits for your organization:

• Increased sales & revenue: Convert more leads, close deals faster, and upsell to existing customers.

• Reduced costs: Streamline operations, automate tasks, and improve customer service efficiency.

• Improved customer insights: Gain a deeper understanding of your customers' needs and preferences.

• Enhanced collaboration: Break down silos, improve communication, and foster teamwork across departments.

Q. How much will it cost?

A. Cost considerations:

CRM software pricing varies widely depending on features, user count, deployment model (cloud vs. on-premise), and vendor. Sangam CRM is cloud base full featured free software up to 10 users.

Q. How can we integrate with legacy systems?

A. Integrating with legacy systems:

Several approaches exist:

• APIs: If your legacy system provides APIs, you can connect directly.

• Middleware: This software acts as a translator between different systems.

• iPaaS platforms: Cloud-based solutions offering pre-built connectors for various systems.

• Custom development: For complex integrations, coding might be necessary.

Choosing the right approach depends on your specific needs, resources, and technical expertise. Consider consulting with experts to evaluate your options and find the best fit for your organization.

Do you have any specific questions about CRM or your integration needs? I can provide more tailored information based on your context.