Online Meal Kit Service Market size was valued at USD 10.26 Billion in 2024 and is projected to reach USD 19.92 Billion by 2033, exhibiting a CAGR of 7.8% from 2026 to 2033.
South Korea's Online Meal Kit Service Market has experienced significant growth, reaching approximately $295 million in 2023, a tenfold increase since 2018. Projections indicate continued expansion, with expectations to surpass $533 million in 2025 and $863 million by 2029, driven by a compound annual growth rate (CAGR) of 12.79%.
Key factors fueling this growth include:
Demographic Shifts: The rise in single-person households and dual-income families has increased demand for convenient meal solutions.
Time Constraints: Long working hours and busy lifestyles have led consumers to seek quick and easy meal preparation options.
Health Consciousness: A growing focus on healthy eating habits has made meal kits an attractive alternative to traditional fast food.
In terms of meal kit types, traditional Korean dishes dominate the market, particularly those featuring meat and seafood. Western cuisine, especially steak dishes, also maintains strong demand. Consumers typically purchase 2–3 meal kits per week, with a preference for shopping at the beginning of the week to plan meals ahead.
Distribution channels have evolved, with 52% of consumers purchasing meal kits from large supermarkets as of September 2023, followed by online platforms. This shift indicates a blending of online and offline retail experiences to meet consumer preferences.
Industry requirements to sustain and capitalize on this growth include:
Efficient Logistics: Rapid delivery systems are essential to maintain the freshness of ingredients, with services like Coupang's Rocket Delivery setting high standards.
Product Innovation: Developing diverse and customizable meal kit options to cater to varying tastes and dietary needs.
Strategic Partnerships: Collaborations with popular restaurants and celebrity chefs to offer exclusive meal kits, enhancing brand appeal.
Personal experience with meal kits reveals their convenience and variety, making them a practical choice for individuals seeking home-cooked meals without the hassle of extensive preparation. The ability to try new cuisines and dishes adds to their appeal, especially for those with limited cooking skills or time.
As the Online Meal Kit Service Market in South Korea continues to evolve, businesses must adapt to changing consumer behaviors and preferences, ensuring they meet the demands of a dynamic and growing market.
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Blue Apron
Hello Fresh
Plated
Sun Basket
Chef€™d
Green Chef
Purple Carrot
Home Chef
Abel & Cole
Riverford
Gousto
Quitoque
Kochhaus
Marley Spoon
Middagsfrid
Allerhandebox
Chefmarket
Kochzauber
Fresh Fitness Food
Mindful Chef
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the South Korea Online Meal Kit Service Market
Ready-to-Cook Meal Kits
Ready-to-Eat Meal Kits
Vegetarian
Non-Vegetarian
Vegan
Gluten-Free
Online Platforms
Supermarkets and Grocery Stores
Low-Cost Meal Kits
Mid-Range Meal Kits
Premium Meal Kits
Families
Singles and Couples
Health-Conscious Consumers
Busy Professionals
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
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1. Introduction of the South Korea Online Meal Kit Service Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. South Korea Online Meal Kit Service Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. South Korea Online Meal Kit Service Market, By Type
6. South Korea Online Meal Kit Service Market, By Application
7. South Korea Online Meal Kit Service Market, By Geography
Asia-Pacific
China
Japan
Korea
India
Australia
Indonesia
Thailand
Philippines
Malaysia and Vietnam
8. South Korea Online Meal Kit Service Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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