AI Digital Assistant Market size was valued at USD 6.3 Billion in 2024 and is projected to reach USD 31.9 Billion by 2033, exhibiting a CAGR of 19.5% from 2026 to 2033.
The AI Digital Assistant market in South Korea is experiencing remarkable growth, driven by technological advancements and significant investments from various industries. As of 2023, the market generated approximately USD 48.1 million in revenue, with projections indicating a substantial increase to USD 256.5 million by 2030, reflecting a compound annual growth rate (CAGR) of 27% from 2024 to 2030.
Key players in this market include major telecommunications companies such as SK Telecom, which introduced the AI assistant service NUGU in 2016. NUGU has seen impressive adoption, with sales of its smart speaker reaching 150,000 units in its first year. Other telecom firms, including KT Corporation and LG Uplus, are also actively developing AI assistant services, contributing to the competitive landscape of the market.
Beyond telecommunications, the banking sector is leveraging AI digital assistants to enhance customer experiences. Leading banks like KB Kookmin Bank, Shinhan Bank, and Woori Bank have invested in Intelligent Virtual Assistants (IVAs) to provide personalized financial advice, streamline operations, and improve customer service. These IVAs handle tasks such as transaction processing and offer tailored financial recommendations, meeting the evolving demands of consumers.
The retail and e-commerce sectors are also embracing AI assistants to boost customer engagement and sales. Chatbots have become integral in facilitating seamless digital transactions, with the Korean chatbot market expected to grow at a CAGR of 22.4% from 2024 to 2030. Over 90% of Korean internet users have interacted with chatbots, highlighting their widespread acceptance and effectiveness in enhancing user experiences.
Government initiatives play a crucial role in fostering the growth of AI technologies. The South Korean government has launched programs like the "AI Korea Project" to promote the development and adoption of AI solutions across various industries. These efforts aim to position South Korea as a leader in AI innovation, attracting both domestic and international investments.
In summary, the AI Digital Assistant market in South Korea is a dynamic and rapidly expanding sector, with significant contributions from telecommunications, banking, retail, and government initiatives. This growth presents abundant opportunities for businesses and consumers alike, as AI technologies continue to reshape the digital landscape.
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Oracle
Conversica
Drift
Clari
Apple
SalesDirector.ai
X.ai
Sony Corporation
Samsung Electronics
Next IT Corporation
Nuance Communications
Amazon Web Services
Anboto Group
Alphabet
CX Company
Creative Virtual Limited
CodeBaby
Baidu
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the South Korea AI Digital Assistant Market
Machine Learning-Based Assistants
Natural Language Processing (NLP)-Powered Assistants
Deep Learning Assistants
Retail
Healthcare
Banking and Finance
Telecommunications
Media and Entertainment
Government
Cloud-Based AI Assistants
On-Premises AI Assistants
Text-Based AI Assistants
Voice-Based AI Assistants
Task Automation
Customer Support
Personal Assistance
Data Analysis
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
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1. Introduction of the South Korea AI Digital Assistant Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. South Korea AI Digital Assistant Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. South Korea AI Digital Assistant Market, By Type
6. South Korea AI Digital Assistant Market, By Application
7. South Korea AI Digital Assistant Market, By Geography
Asia-Pacific
China
Japan
Korea
India
Australia
Indonesia
Thailand
Philippines
Malaysia and Vietnam
8. South Korea AI Digital Assistant Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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