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Learn more about us
We founded North Line on a simple but powerful principle: to share the thrill of the catch and the peace of the water.
Based in Minnetonka Minnesota we are passionate about being sustainable Whether you're a seasoned angler looking for the perfect Lure or a beginner ready to cast your first line, our mission is to provide you with the expert knowledge, quality gear, and unforgettable experiences you need to make every outing a success.
Join our community and let's go fishing!
Our Mission
"At North Line, our mission is to craft fishing gear that's built with premium materials and designed for those who fish for the pure joy of it. We believe every cast should be worry-free, so our products are made to stand up to seasons of adventure without compromise keeping the focus on fun, not failures."
Who we are
We're a small, locally-owned company with a big passion for fishing. Everything you find on our site is hand-made right here in our workshop, born from a love for the craft and a deep respect for the water. We believe that the best lures aren't mass-produced; they're thoughtfully designed and carefully built by hand.
Ethics
At our core, we believe that the beauty of fishing lies in respect—for the craft, for the environment, and for the community. Every fishing lure we create is a testament to this belief. As a small, locally-owned company, we are dedicated to crafting high-quality, handmade products while upholding the highest ethical standards.
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