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Cast a Line with Innovation:
The Story of North Line
Welcome to the official home of North Line! We’re a small, passionate team, and this all started with one high schooler, a garage workshop, and a massive love for fishing. We believe that the best tackle is born from passion, persistence, and a personal understanding of the water. We don’t just sell lures—we sell confidence on the casting deck.
We spent countless hours on the local lakes, but kept running into the same problem: the off-the-shelf lures weren’t fooling the smart fish. Instead of complaining, they started creating. What began as a personal quest to design a better crankbait soon grew into a mission.
Today, North Line is a fully operating small business, fueled by a dedicated group of family and friends who handle everything from design and painting to shipping and customer service. Every purchase you make supports this journey and helps us turn a high school dream into a thriving small business.
We are a small business, but we have a big commitment: to earn a permanent spot in your tackle box. When you buy a lure from North Line, you're supporting innovation, quality American craftsmanship, and a young team dedicated to improving your time on the water.
Take a look at our current lineup and see the difference that a handcrafted edge makes!
Ready to upgrade your tackle?
Lures
Unleash Explosive Topwater Strikes! Our hollow-body frog lure is engineered for maximum hook-ups in the heaviest cover. Its realistic profile and weedless design glide effortlessly over lily pads and moss, turning every cast into an adrenaline-fueled encounter. Get ready for the blow-up!
Unleash Explosive Topwater Strikes! Our hollow-body frog lure is engineered for maximum hook-ups in the heaviest cover. Its realistic profile and weedless design glide effortlessly over lily pads and moss, turning every cast into an adrenaline-fueled encounter. Get ready for the blow-up!
The Sensation of Live Bait. Our soft-body lures are crafted from super-pliable plastic, giving them an incredibly lifelike feel and subtle action in the water. From gentle twitches to steady retrieves, this bait's natural movement and texture will keep fish holding on longer for higher hook-up ratios.
The Sensation of Live Bait. Our soft-body lures are crafted from super-pliable plastic, giving them an incredibly lifelike feel and subtle action in the water. From gentle twitches to steady retrieves, this bait's natural movement and texture will keep fish holding on longer for higher hook-up ratios.
Enticing Wiggle, Irresistible Scent. Featuring a tapered tail and deeply ribbed body, our soft-body worms generate incredible water displacement and an enticing quiver with the slightest twitch. Infused with a proven fish attractant, this worm is designed for slow, deliberate presentations that trigger fierce reaction strikes.
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