North Line

"The compass to your next catch"

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New Drop!

Valentines Exclusive Products

Roses are red, our baits are pink—fish won’t stand a chance. Shop our Valentine’s Day Collection and turn every cast into a love story.

Hot Gill Summer Whacky Worm

Hot days. Hot colors. Hot bites. Hot Gill Summer Wacky Worms are built to wiggle, and absolutely ruin a bass’s day.

Red Hottie Lily Leapers

Warning: may cause violent blowups. Red Hotties Lily Leaper Frogs are spicy, splashy, and sparkle all day long.

Rosé All Day Mighty Minnow

She’s pink. She’s classy. She catches fish. Rosé All Day Mighty Minnows bring subtle flash and lifelike movement that turn “just one more cast” into an all-day situation.

Cast a Line with Innovation: The Story of North Line

Welcome to the official home of North Line! We’re a small, passionate team, and this all started with one high schooler, a garage workshop, and a massive love for fishing. We believe that the best tackle is born from passion, persistence, and a personal understanding of the water. We don’t just sell lures—we sell confidence on the casting deck.

We spent countless hours on the local lakes, but kept running into the same problem: the off-the-shelf lures weren’t fooling the smart fish. Instead of complaining, they started creating. What began as a personal quest to design a better crankbait soon grew into a mission.

Today, North Line is a fully operating small business, fueled by a dedicated group of family and friends who handle everything from design and painting to shipping and customer service. Every purchase you make supports this journey and helps us turn a high school dream into a thriving small business.

We are a small business, but we have a big commitment: to earn a permanent spot in your tackle box. When you buy a lure from North Line, you're supporting innovation, quality American craftsmanship, and a young team dedicated to improving your time on the water.

Take a look at our current lineup and see the difference that a handcrafted edge makes!

Ready to upgrade your tackle?

Cultural Respect & International Access Statement

We deeply respect and value all cultures, communities, and international anglers who support our brand. Fishing is a universal passion, and we are proud to serve customers from around the world.

At this time, our website is available only in English. We sincerely apologize for any inconvenience this may cause and appreciate your understanding as we continue working toward a more accessible experience for our global audience.

Our baits are designed to perform effectively in a wide range of freshwater environments and have been successfully used by anglers across different regions and international waters. While local regulations and species may vary, our products are crafted with versatile action and quality materials that translate well across borders.

Thank you for being part of our community—we are grateful for the trust and support of anglers worldwide.

Learn About us:

We believe great juice should be simple, real, and refreshing. That’s why our juice is made from 100% natural fruit, with no added sugars—just the sweetness nature intended. Every cup is designed to be easy to sip, easy to love, and easy to feel good about.

Want to see what we’re all about? Watch our San Diego ad to experience the vibe, the flavor, and the lifestyle behind our juice. It’s more than a drink—it’s a fresh way to fuel your day.