Target Audience

Target Audience: High school graduates interested in the Educational Technology field

Over a period of time, the Educational Technology field has seen a surge in demand. With the birth of the COVID-19 pandemic, this unfortunate event catapulted educational technology to spearhead education. The pandemic forced schools and institutions to rapidly shift from traditional learning to remote learning. Schools and institutions quickly fostered digital tools and platforms to promote remote collaboration, training, and professional development. 

Learner Characteristics:

• Students will need to possess novice computer skills and general knowledge of e-mail, word processing, and browser use.

• Students will need a high school diploma to pursue an undergraduate program in the educational technology field and a Bachelor's degree to pursue a Masters degree in Educational Technology.

• Diverse graduating senior class of a high school, approximately 350 students.

Implications of Learner Characteristics:

• To ensure an effective and engaging instructional solution, it is crucial to consider the characteristics of the learners. Basic computer skills should be considered when designing the instructional solution. However, it is essential to avoid relying heavily on advanced computing knowledge, as it may not resonate well with the target audience.

• Eager college-ready students specifically interested in the educational technology field, traditional instructional methods might not captivate their attention. Incorporating Richard Mayer's multimedia principles could yield better outcomes. This involves using multimedia elements like graphics, text, and videos during the design of the instructional solution.