The Thrifting Tree, Cleveland, OH.

March 2018-Present

Responsibilities:

•Founded a second-hand clothing e-commerce company (thethriftingtree.com).

•Researched product trends to develop merchandising strategies that fits Millennial and Gen-Z audiences.

•Created unique and creative marketing strategies and campaigns that resonated with the target audience.

•Designed logos, apparel, accessories, and campaigns using graphic design and video editing tools.

•Developed content strategy that led to acquiring 4,500+ followers on Instagram (@thethriftingtree).

•Applied for and received over $1500 in grant money through the LaunchNET program. 

•Built a Shopify ecommerce website with a curated design and aesthetic that fit the company’s brand image.

•Increased monthly web traffic by 1400% since launch with a 30% returning customer rate.

•Partnered with pop-up market organizers to sell merchandise at over 100 retail events.

•Sold over 4,000 items during my time in business.

Baldwin Wallace University David & Frances Brain Center For Community Engagement, Berea, OH.

July 2024-Present

Responsibilities:

•Unified over twenty excess Instagram accounts into one central account.

•Introduced, produced, and implemented a short-form video content marketing strategy.

•Assisted all Brain Center departments with graphic design, event planning, and posting on social media.

•Executed 3+ posts weekly, contributing to an 864% increase in social media interactions over first 3 months.

Baldwin Wallace Black Student Alliance, Berea, OH.

April 2022-Present

Responsibilities:

•Collaborated with fellow board members to earn a 200% budget increase from campus leadership for the 2022-23 school year.

•Implemented a new budget framework to upgrade cornerstone events (Soul Food Dinner & BWBSA Prom).

•Managed budget to build new on-campus events centered around diversity and inclusion.

•Navigated intense dialogue about cultural differences and similarities on campus during general meetings.

•Developed a stronger sense of community for black students on campus with inclusive events.

•Helped revitalize Baldwin Wallace’s Black Cultural Center in collaboration with the Center for Inclusion.

Buzzin' Black Friday Black-Owned Business Vendor Fair, Baldwin Wallace University David & Frances Brain Center For Community Engagement, Berea, OH.

August 2023-February 2024

Responsibilities:

•Received the honor of being named a David and Frances Brain Fellow alongside only nine other students.

•Supported the second year of Buzzin’ Black Friday’s black-owned business vendor market.

•Consulted with Brain Center leaders to bring a new approach to recruiting vendors and digital marketing.

•Revitalized the Buzzin’ Black Friday Instagram account with a new aesthetic and color pallet.

•Utilized paid ads to broadcast the event on social media for Northeast Ohio users.

•Completed a successful in-person event with 15 local black-owned businesses and over 175 attendees.

•Traveled to the 2023 NASPA Racial Equity and Social Change Conference in Washington D.C. to share strategies that advance racial equity and inclusion within campuses and communities.

Berea, OH.

• Bachelor of Arts, Management and Innovation & Human Resource Management (Expected graduation: May 2025)

• Current Cumulative GPA: 3.84/Dean’s List

• Honors: BW President’s Scholarship (2021-present)