CLIENT
CLIENT
Ben and Jerry's / benjerry.com
Embedded Files
TYPE
TYPE
Student Group Capstone
WHAT I DID
WHAT I DID
- Associate Account Executive
- Campaign Concept
- Concept Testing
- Copywriting
- Creative Direction
- Experiential Research
- Focus Groups
- In-depth Interview
- Message Design
- Planning
- PR Strategy
- Survey Design and Analysis
- Technical Writing
Campaign Concept
Campaign Concept
In-depth Interview
In-depth Interview
The "Grand Poobah" of PR Sean Greenwood (Director of PR)
Experiential Research
Experiential Research
Nick making Vermont's Finest, Ben & Jerry's ice cream
The site of the original Ben & Jerry's in Burlington, Vermont
Concept Testing / Focus Groups / Message Design / Survey Design and Results
Concept Testing / Focus Groups / Message Design / Survey Design and Results
Campaign Plans Book
Campaign Plans Book
nicklmcdowell/B&J Full CampaignWant to see more of Nick's 2,000 mile road trip for research?
Want to see more of Nick's 2,000 mile road trip for research?
And that's how Sean Greenwood received a blue horseshoe from KY for KY
And that's how Sean Greenwood received a blue horseshoe from KY for KY
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