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This AD from nike in 2018 faced major backlash but it also deepends its relationship with gen z and values-based consumers. (The campaign launched in Fall 2018 as part of Nike’s 30th “Just Do It” anniversary, featuring Kaepernick and the powerful slogan as part of Nike’s social justice messaging )
This video AD from Nike in 2020 is representing diversity and inclusion in advertisements and deepening relationships with newer generations (Nike "You Can’t Stop Us" campaign video, launched July 2020. Source: Wieden+Kennedy Portland. Narrated by Megan Rapinoe.)
More recent campaigns reflect Nike pivot towards activism and idenitity. Ads similar to the one featuring Kaepernick highting things such as, social justice, race, and gender. Doing this positions Nike as an ally in cultural struggles.
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