Embedded Files
The Birth of "Just do it" and the fitness boom
This is Nikes first time using the "Just do it" phrase, the ad depicts an 80 year old runner, reinforcing personal girt and timeless strength. (This video is from the Nike Just Do It campaign launched in 1988, the first major television and print campaign by Wieden+Kennedy)
This is an ad from the year 1980s where Nike advertises runners' apparel instead of their shoes emphasizing the "fitness boom" (Vintage 1980 Nike apparel print ad, “NIKES FOR THE REST OF YOUR BODY”. Source: Vintage Nike Running Apparel print ad listing, 1980 )
Nike's Ads from the 1980s tapped into the rise of fitness culture and the individualism ideals were also on the rise. Their iconic slogan "Just do it" launched in 1988, which encouraged self-discipline and personal excellence. These ads represent a shift in Nikes advertisements, that individuals and not systems were responsible for their own success.
Page updated
Google Sites
Report abuse