Ideas worth telling

Bocetar para es pensar

El dulce de batata y el diseño de información
Incumbencias de diseñadores para explicar información lingüística y no lingüísticamente. 

Through a childhood anecdote, I explore how prior knowledge shapes the way people interpret information. At eight years old, a simple exchange with my mother revealed a lasting lesson: designers should never assume what users already know. Inspired by Jorge Frascara’s work, this reflection highlights the responsibility of information designers to bridge content and context for true understanding.

Charla en ILA19 Colombia

Born to be a Chatbot

Cómo una interfaz conversacional ayuda a construir cultura corporativa.

I explore how conversational interfaces, specifically chatbots, can shape and reinforce corporate culture. Drawing from my experience designing a transactional chatbot, I discuss how these tools go beyond automation, embedding company values and improving internal communication. The article highlights the intersection of UX, technology, and workplace dynamics.

IoT en puertos
Mantén a tus amigos cerca, y a tus máquinas monitoreadas.

In this piece, I examine the role of IoT in port operations, focusing on real-time monitoring and predictive maintenance. I discuss how IoT solutions improve efficiency, security, and decision-making in maritime logistics. The article also reflects on the importance of keeping both machines and stakeholders “close” through continuous data exchange.

Una dieta variada hace a un junior saludable
Primeros pasos como UX designer en la industria IT.

This article is aimed at junior UX designers entering the IT industry. I highlight the importance of gaining experience in diverse projects early in one’s career. By embracing a variety of challenges, designers build a strong, adaptable skill set, accelerating their professional growth while refining their approach to problem-solving.