The Work
The Work
Embedded Files
Real Tests, Real Numbers:
What Actually Moved the Needle.
Repositioned a variant-heavy product into a standalone 5-pack for Black Friday, rebuilding the hero carousel and swapping static discount copy for countdown-driven urgency. Result: 3.33 ROAS and a 21.96% conversion rate.
Initial launch missed target at a $47 CPA and 1.58% conversion. After rebuilding the above-the-fold section, shortening the page, and adjusting bundle pricing, conversion jumped to 3.73% (roughly 2.5x) and CPA dropped to $20, confirming it as a hero SKU at 4.23 ROAS, the highest in the portfolio.
Applied the same page-optimization approach used on Bounce to a different brand and category, generating $127K in purchase value on $85K spend at a 1.50 ROAS. Proof that the underlying method transfers across product lines, not just one hero SKU.
Refined an already-strong page (P2321, $35.46 CPA) by isolating the test to page cleanup only: removing discount language, sharpening enemy framing, and fixing a CTA mismatch, while keeping the winning headline, mechanism, and testimonials untouched. Same ads ran on both versions for a clean read, generating $107K in purchase value at 1.35 ROAS.
Sales Pages
Long-Form Copy That Turns Readers Into Buyers.
Advertorials & Pre-Sell Pages
Warming Up Cold Traffic. One Story at a Time.
Product Pages
Copy That Sells the Product Before They Even Add to Cart.
Upsell Pages
Copy That Makes the Second Yes Feel Like a No-Brainer.
Amazon Copy
Words That Rank. Copy That Sells.
Web Copy
Every Page. Every Word. On Brand.
Packaging Copy
Small Space. Big Impact.
Weightless Definition Gel-Cream
Weightless Definition Gel-Cream
Anti-Frizz + Heat/UV Defense Soft Touch Formula
Velvet Wrap Collagen Mask
Velvet Wrap Collagen Mask
Overnight peel‑off mask for smoother, bouncier‑looking skin
NightDew Scalp Repair Serum
NightDew Scalp Repair Serum
Overnight scalp serum for sensitive scalps & fuller-looking hair
PeptiGlow™ Serum
PeptiGlow™ Serum
Collagen + "Botox-Like" Peptide + Hyaluronic Acid Complex
Erases Fine Lines While You Sleep
DISCLAIMER: Contents may or may not have been updated since writing for the project.
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