Senior DTC Funnel Copywriter Who Gets It Done.

7+ years writing copy that converts across the full funnel. Sales pages, advertorials, upsells, product pages, and packaging. Always on brief. Always on time.

See My Work

About Me

I'm Nicole, a Senior Funnel Copywriter who's spent 7+ years in the trenches of DTC and eCommerce copywriting.

I've written across the full funnel for 10+ brands, from the first ad impression all the way to the checkout page. I've helped launch brands from scratch, working with product, sourcing, and design teams to build not just copy, but entire brand narratives.

My work is always research-first. Customer psychology, competitor analysis, market positioning. I don't guess at what will convert. I find out.

Outside of writing, I've led copywriters and designers as a team lead, coaching them on craft, quality, and growth. I know what good copy looks like, and I know how to build a team that consistently produces it.

I'm detail-obsessed, easy to work with, and I treat every brand like it's my own.

Testimonials

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" She combines real skill in conversion copywriting with the ability to plan projects, build a team, and rally people around a shared goal. "

Reinart, Riptide COO

"If you're looking for someone who combines deep conversion craft with genuine leadership, Nicole is that person. I'd work under her again without hesitation."

Cherry, Direct Response Copywriter

"Nicole was my senior team leader during my time with Riptide, and I have to say she's one of the best team leads I have ever had."

Leila, Funnel Copywriter

"As someone from HR, I really appreciate her work ethic. She's responsive, reliable, and always willing to collaborate, which makes cross-functional work so much easier."

Rizza, People & Culture Associate

"She is very passionate about her craft, always putting quality in the front seat."

Iza, Copywriter

"Her suggestions and comments about my work were always on point."

Tamina, Copywriter

"She always had a way with words - very intuitive, good research skills, and was always able to insert her creativity in the copy she writes."

Monica, Head of Creatives

"What makes her stand out? It would be her transparency and commitment to deliver. "

Val, HR Manager

" Her ability to manage the team and work on different projects at the same time is amazing. "

Boizei, Graphic Designer

What I Stand For

Every piece of copy I write is backed by real research. I dig into the customer, the competitor, and the market before I type a single word.

I take briefs seriously. That means fewer revisions, cleaner handoffs, and copy that actually does the job it was made for.

I deliver on time. Every time. Because good copy that arrives late isn't good enough.

Whether it's a client, a teammate, or a reader, I show up with care, transparency, and a genuine investment in getting it right.

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