Research Websites
(1) Analyze the inherent SEO capabilities and limitations of the Google Sites platform. Investigate features like sitemap generation, robots.txt control, meta tag customization, and URL structure options. (2) Research current (2025) and forward-looking on-page SEO best practices, including keyword research, content optimization, internal linking, image optimization, and header tag usage, and evaluate their applicability within the Google Sites environment. (3) Find specific techniques and step-by-step guides for optimizing content and settings directly within Google Sites for improved search engine visibility. (4) Explore effective content creation and structuring strategies tailored for Google Sites, focusing on producing high-quality, relevant content that aligns with SEO goals for 2025 and beyond, including the strategic use of keywords and clear information architecture. (5) Detail the process and benefits of integrating Google Sites with essential Google tools like Google Search Console and Google Analytics for performance tracking, issue identification, and understanding user engagement. (6) Investigate emerging SEO trends predicted for 2025 and beyond, such as the impact of AI, the evolution of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), user experience (UX) signals, and mobile-first indexing, and assess their relevance and implementation strategies for Google Sites. (7) Identify any advanced SEO tactics, workarounds, or methods for embedding custom elements (like structured data via HTML embeds, if feasible) to enhance SEO performance on Google Sites despite potential platform constraints. (8) Compile a list of common SEO pitfalls to avoid when working with Google Sites and synthesize the findings into a set of best practices for achieving and maintaining long-term SEO success on the platform.