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Target Audience
Target Audience
The target audience is 15 entrepreneurial and professional adults ages 25 - 60.
They want to become podcast producers.
They seek to share their expertise in a variety of domains and to build communities within the domains via podcasting.
They possess the ability to learn the production process because it is procedural knowledge similar to processes they follow in their professions.
Knowledge
Knowledge
CURRENT
Producers name elements of show notes.
Producers recognize elements of show notes.
DESIRED
Producers give examples of critical elements of show notes.
Producers match examples of show note elements to their functional categories using a template.
Attitude
Attitude
CURRENT
Producers acknowledge the development of show notes in the production process.
DESIRED
Producers value the development of show notes as a critical step in the production process.
Skills
Skills
CURRENT
Producers identify social media elements in show notes.
Producers write a show note template with the assistance of a subject matter expert.
DESIRED
Producers plan social media elements in show notes based on their guests’ social media profiles.
Producers write a show note template independently.
Habits
Habits
CURRENT
Producers listen to their preferred podcasts.
Producers identify guests to interview.
DESIRED
Producers identify characteristics of their preferred podcasts to emulate in their own podcasts.
Producers document guests’ social media profiles to incorporate in interviews.
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