Mentoring Program.
An interactive mini-guide.
An interactive mini-guide.
This informative mini-guide explains what mentoring is, its many advantages, advice on how to be an effective mentor and mentee, and next steps to sign up.
Responsibilities: Research, Storyboarding, eLearning Design & Development
Target Audience: 2500+ employees in a global digital company
Tools Used: Genially, Google Workspace
Year: 2023
In a multinational company, the pre-existing mentoring program had failed to deliver due to ineffective strategies to get employees’ interest, train them adequately and keep them involved. As part of the company’s strategy to develop a more people-centric culture, a revamp was drastically needed.
As the lead L&D assets designer, I was asked to develop an easy-access guide to explain the new and improved offering, maximize uptake and maintain high retention.
My concept was to develop an interactive resource with no more than 7-8 pages of easily digestible information about the many benefits of mentoring and to get employees to sign up to the platform, virtual training and view additional resources.
In line with the recent drive to use more innovative design for training materials, I opted to create a dynamic overview of the program using Genially - the perfect rapid development tool for interactive content which the user experiences, not just consumes.
Having collaborated with HR and business partners to better understand the value-add of mentoring and how we should implement a new program, I did thorough research of recent studies and L&D resources to develop the content and back it up with theory and statistics.
To reduce the cognitive load and to keep it quick and easy to navigate, I storyboarded the guide over 8 pages, always ensuring the information was punchy and bitesize. Following stakeholder approval of the content, I set about carefully integrating the interactions.
The user is invited to navigate through the resource and click to reveal further content and learn more, without being overwhelmed. There are animated text boxes, buttons and icons, as well as imagery to represent the company’s diverse workforce.
I got stakeholder feedback on the format, flow and overall design. One important corrective action was to include more instructions for how to interact with the various elements. This ensured the user got the full experience and that they didn't miss any important content.
I first piloted the interactive guide within the global HR team to test its usability and get feedback on its intended impact. Users commented that the resource was easy to navigate, engaging, informative, and crucially, that it motivated them to get involved.
As a result, there was a notable increase in signups and matches on the platform, completion of virtual training and mentoring agreements being signed.
A number of senior leaders commented on the effectiveness of this dynamic guide, with many expressing a strong desire to use a similar approach with upcoming training interventions and communications about future initiatives.