BOOST Feedback Model.
A teaser video to promote a learning program.
Embedded Files
Overview
Overview
This teaser video uses simple animations and transitions to give employees a sneak peak of the BOOST model and get them interested in upcoming training as part of the company-wide initiative: ‘Feedback Culture’.
Responsibilities: Research, Storyboarding, eLearning Design & Development
Target Audience: 2500+ employees in a multinational marketing company
Tools Used: Genially, Google Workspace
Year: 2023
The Problem
The Problem
As part of this company’s drive to boost performance and productivity, the L&D team had been tasked with designing and delivering training interventions to enable employees to give more effective feedback.
In order to maximize interest, create a buzz around the new ‘Feedback Culture’ initiative and get people to actively participate, the need to focus on an internal learning marketing strategy was clear.
The Solution
The Solution
My solution was to design a snappy teaser video with a sneak peak of a simple strategy for giving effective feedback which would be practiced in the virtual training. Considering the integral role that the BOOST model would play in this, I proposed a taster of what the letters in the acronym BOOST stand for.
By doing this, the video was not only a way to promote the upcoming sessions, but also a microlearning resource about the model itself.
Design & Development
Design & Development
After consultation with key stakeholders and HR partners about the value and aims of the new initiative, I worked closely with L&D team members to understand how to best extract the main elements of the training content and reduce it to get the message across most effectively. With an increasing number of employees using Slack on their mobile devices (the chosen channel for the video), I decided to produce a video in a mobile format using Genially.
Next, I storyboarded the content over 11 pages, each lasting between 6 and 11 seconds. I carefully selected the most important information for each letter of the BOOST model. I also included quotes to hook the audience and get them to see the value of feedback, a ‘Let’s recap!’ page as a learning opportunity to review the model, as well as informing them about upcoming sessions to practice their new skills.
Snapshot of the Storyboard
Taking into account requested length (90 seconds), and to focus on the core message of ‘BOOST’, I chose a fairly minimalistic style. I made a template for the ‘B = Balanced’ of the acronym, which I could then duplicate and adjust accordingly for each letter. I used icons to reinforce the message and to aid retention. The image of a rocket taking off is used repeatedly to represent that the BOOST model is to be used to boost performance. I kept the visual elements in line with L&D style guide and chose a contemporary background audio to match the company’s branding.
By using simple but effective navigation, transitions and animations, viewers watch as the BOOST model is revealed and then later summarized. Then, users are invited to get involved in virtual sessions.
I requested stakeholder feedback on the format, flow and overall design, following up with any agreed corrective action to make improvements.
Key Takeaways
Key Takeaways
Initially, I piloted the video just within the global People and L&D teams to check its usability and desired impact.
First-round feedback revealed that employees thought the teaser was engaging, informative and motivated them to get involved in live training and learn more about the BOOST model and put it into practice.
Following the full launch, ‘Feedback Culture’ program leaders noted more than the expected attendance to virtual training. When asked in later feedback, most attendees cited the teaser video as how they heard about the initiative and how as a resource it enabled them to recall the BOOST model.
As a result, a new iteration of the video was made into a job-aid for employees to refer to as and when needed for giving effective feedback.
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