Why It Matters:
Fashion seems like a good deals with trendy elegant, aesthetic styles that often have strikingly low prices and new collections every week. Although this seamingly cheap, aesthetic fashion comes at a much higher expensive than the one we see on its price tag as behind every cheap outfit there is a trail of severe environmental damage, social injustice and exploitation which often goes unnoticed by us.
The fashion industry is one of the top producer to Global Greenhouse Emissions:
Water waste and pollution: Producing just one cotton shirt approximately requires around 2,700 liters (713 gallons) of water which is usally the drinking water consumed by an single person for 2.5 years (WWF, National Geographic) and using toxic dyes and chemicals for clothing manufacturing often pollute several local water sources in developing countries such as India, Bangladesh as they dump them into local water sources like rivers, harming the living aquatic lives along with reducing the ability for local people to use the river water (Greenpeace’s "Dirty Laundry" reports)
Carbon footprint: The fashion industry is responsible for producing emissions that are more international flights and maritime shipping combined. (UN Environment Programme (UNEP), Ellen MacArthur Foundation)
Massive textile waste: Over 92 million tonnes of clothes end up in landfills each and every year where many of them are made from synthetic fibers that either do not or take several decades for decomposition.
Unfair labor conditions: Fashion Industry thrives on underpaid labor, poor working conditions and the exploitation of garment workers most of whom are women and children at low-income countries. (Clean Clothes Campaign, Fashion Revolution, Human Rights Watch)
These clothes are made to be cheap, fast and disposable that are worn only a few times before being permanently thrown away and this repeating cycle from several years not only drains the natural non-renewable resources but also contributes heavily to climate change along with global inequality.
The fashion industry is one of the largest global polluters that leads to immense textile waste, water pollution and unethical labor practices. Every year, millions of garments end up in landfills while the demand for fast, cheap fashion fuels environmental destruction.
But the sustainable and greener change starts with action and awareness.
By choosing the beneficial sustainable clothing habits such as upcycle, donate and upcycling fashion, we are not just reducing waste but we are reshaping the entire fashion industry from the ground. NatuurOutfits believes in giving clothes a second life and thus giving our beautiful and precious planet earth a better, green and better future.
How NatuurOutfits Makes a Difference:
NatuurOutfits is a community - driven and non profit organisation initiative based in Almere Centrum, focused on promoting sustainable fashion through upcycling. Here is how we create the sustainable change:
Providing free guides and tutorials for all skill levels.
Curating monthly creative themes to inspire eco-conscious fashion.
Managing clothing donation & drop-off points for reuse, resale, and recycling.
Sharing campaign kits and upcycling resources for schools and communities.
Offering a website replication kit to spread the movement further.
Whether you are customizing a shirt or giving your jeans a floral upgrade, each and every small sustainable clothing habit adds up to the change we are collectively creating.
Each sustainable clothing habit whether it is related to donating garments, designing a tote bag, buying clothes from second - hand stores or educating others about sustainable fashion, for greener is one step towards having a cleaner, kinder fashion industry and environment.
Join us. Create with us. Lead change with us.