Marketing software tools: Software such as Hubspot or Pardot keeps all of your marketing data stored and makes it actionable. It gives you all the information that you need to optimize your marketing campaign and enable lead conversions.
Marketing software tools: Pardot
Pardot
Marketing software tools: Hubspot
Hubspot
Social CRM software: A social CRM tool such as WeChat will organize, automate, and sync your customer data. This will allow your sales activities, marketing, and customer support team to all be on the same page. A social CRM platform can also make it easy to identify and reward loyal customers.
Chinese Social CRM Platforms
Email marketing tools: Customers segmentation based on demographic or interest and tailor different messages to them.
Email marketing tools: Mailchimp
Mailchimp
Social media planning tools: Tools like KAWO or Hootsuite allow you to curate the right content, schedule posts, and measure your ROI. It allows you to monitor new followers and likes, monitoring multiple accounts and different kinds of interactions.
Social media planning tools: Hootsuite
Hootsuite
Kawo
Seamless integrating marketing automation tools
Having a bunch of marketing automation tools may seem overwhelming, but all of these tools can be linked to work seamlessly together with each other. Your CRM and marketing software will be able to communicate with each other through an application programming interface (API). For example, when you are able to make a sale or have a successful email campaign in your CRM, the API will trigger an update in the marketing software. You will be able to have a full overview of your entire marketing journey.
There are many B2B businesses automation platforms out there, each with its own unique features and focus. Working with a digital agency can help you identify the exact tools that are suitable for your business and Baidu guide is here to help you with the heavy lifting.