Baidu optimization

Tracking your social media channels

Facebook Analytics:

Facebook’s social network reaches 1.62 billion users every day. Obviously, businesses can gain quite a lot from a better understanding of how people interact with the content you post. Facebook Analytics helps you track and measure your results with two tools. Firstly, Facebook Page Insights, it tracks what works and how people interact with your content on Facebook page. Secondly, the Facebook Audience Insight, for better target ads and create more relevant content by better understanding your audience.

Amongst the many advanced features offers by Facebook Analytics, some key metrics measured include actions on page, page views, page previews, page likes, post reach, story reach, responsiveness, videos, page follows, and orders. This type of data helps you to better align your marketing strategy with actions. Namely, the most effective types of content for your specific audience and the best times to schedule your posts.

Twitter Analytics:

Twitter Analytics is a great tool to measure engagement to learn how to make your tweets more successful. Every month, Twitter Analytics provides businesses with a report card with high-level stats and highlights your business’ top performing tweets so you know what worked and what didn’t. Metrics are updated every 24 hours but individual tweet information is updated in real-time so you can view the engagement on your tweets as it occurs. Twitter Analytics provides you with different dashboards to help you leverage insights: a Tweet Activity Dashboard to track tweets, a Video Activity Dashboard to track retention, view rate, and video completion rate, and a Campaign Dashboard to measure your ad campaigns.

Regardless of your company size, utilizing these tools can aid in multiple aspects of operations and maximize results in key business decisions. According to Deloitte, tapping into the data available can improve your operations, financial models, customer relationships, supply chain, workforce, business opportunities and competitive standing.

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