Fostering Customer Satisfaction on The Eco-Based Residential Development

FOSTERING CUSTOMER SATISFACTION ON THE ECO-BASED RESIDENTIAL DEVELOPMENT IN MALAYSIA

Dr Abdul Shukor Shamsudin

Mohd Sobri Minai

Ali Yusob Md Zain

Abd Rahim Romle

School of Business Management

University of Utara Malaysia

Kedah

ABSTRACT

Awareness of the delicate balance between bio-ecological systems and the need for the industrial development and achievement is becoming more sensitive. It focusses on the well-being of the natural environment whilst conducting such development. The main objective of this study is to identify the key eco-based residential features and their relationship with buyer’s satisfaction. A quantitative approach was used in this study. The data were gathered through personal-administered survey questionnaires and a total of 284 respondents participated in this study. The SPSS 23.0 was the main statistical tool employed for analysing the data collected.  The findings revealed that the eco-landscape and eco-energy are the most important features in eco-based residential development. It was observed, the price of the property is no an important factor of consideration for the potential buyers. In general, eco-based residential buyers are satisfied with their purchases. Finally, based on the findings, the recommendations and direction for further research also discussed.

Keyword(s): Eco-based residential development, eco-based residential features, buyers’ Satisfaction