Research

Publications [International]

Kim, W., Choi, I., & Lee, M.* (2025). Explainable AI-Based Mass Appraisal: Insights From Machine Learning Applications in Korea’s Residential Property Market. International Journal of Strategic Property Management. (Accepted, SSCI-indexed journal)

Lee, M., Cho, J., Kim, Y., & Kim, H. J. (2025). Extracting offline retail shopping patterns: a restricted Boltzmann machines approach to customer segmentation and cross-selling. Expert Systems with Applications, 128797. (SCIE-indexed journal)

Kim, H., & Lee, M.* (2025). Unraveling the Drivers of ESG Performance in Chinese Firms: An Explainable Machine-Learning Approach. Systems, 13(7), 578. (SSCI-indexed journal)

Lee, M.*, Choi, I., & Kim, W. C. (2025). Predicting Mobile Payment Behavior Through Explainable Machine Learning and Application Usage Analysis. Journal of Theoretical and Applied Electronic Commerce Research, 20(2), 117. (SSCI-indexed journal)

Lee, M., & Kim, H. J. (2023). A collaborative filtering model incorporating media promotions and users' variety-seeking tendencies in the digital music market. Decision Support Systems, 114022.  (SCIE-indexed journal)

Lee, M., Cho, J., Kim, Y., & Kim, H. J. (2023). Impact of Movie-watching on Cross-selling Revenue in Shopping Malls: Implications for Post-pandemic Recovery. Journal of Retailing and Consumer Services, 73, 103350. (SSCI-indexed journal)

Choi, I., Lee, M., Kim, H., & Kim, W. C. (2023). Elucidating Directed Statistical Dependencies: Investigating Global Financial Market Indices' Influence on Korean Short Selling Activities. Pacific-Basin Finance Journal, 79, 102018. (First author - Equal contribution, SSCI-indexed journal)

Lee, M., and Kim, H. J. (2022). Exploring Determinants of Digital Music Success in South Korea. Electronic Commerce Research, 1-22. (SSCI-indexed journal)

Publications [Domestic]

김혜진, 이명구. "마케팅 분야의 머신러닝 연구 동향 분석." 마케팅연구 36, no. 1 (2021): 1-25.

Conference/Workshop Presentations

“Unveiling invisible demand: A Generative AI approach,” Best Paper Second Runner-up Award, 2025 KrAIS Summer Workshop, Busan Port International Exhibition & Convention Center (BPEX), Busan, Korea (2025)

“Unveiling invisible demand: A Generative AI approach,” 2025 Korean Marketing Association (KMA) Spring Conference, Ewha Womans University, Seoul, Korea (2025)

“Unveiling invisible demand: A Generative AI approach,” 2025 Korea Academy of Commodity Science and Technology (KACST) Spring Conference, Incheon National University, Seoul, Korea (2025)

“When disaster strikes: The impact of national disasters on digital music consumption,” 2024 KrAIS Summer Workshop, Seoul National University, Seoul, Korea (2024)

“When disaster strikes: The impact of national disasters on digital music consumption,” 2024 Joint Academic Conference on Management Information Systems, Yonsei University, Seoul, Korea (2024)

“When disaster strikes: The impact of national disasters on digital music consumption,” 2024 Korea Productivity Association Spring Conference, Konkuk University, Seoul, Korea (2024)

“Unveiling invisible demand: A Bayesian deep learning approach,” Marketing Dynamics Conference 2023, Northeastern University, Boston, MA (2023)

“Extracting Offline Retail Shopping Patterns: Collaborative Filtering with Restricted Boltzmann Machines,” 2023 KrAIS Summer Workshop, Korea University, Seoul, Korea (2023)

“Extracting Offline Retail Shopping Patterns: Collaborative Filtering with Restricted Boltzmann Machines,” 2023 Global Marketing Conference at Seoul, Seoul, Korea (2023)

“Predicting Mobile Purchases through Social Media App Usage Behavior,” 2023 Korean Marketing Association (KMA) Spring Conference, Sogang University, Seoul, Korea (2023)

“A Collaborative Filtering Model Incorporating Media Promotions and Users’ Variety-Seeking Tendencies in the Digital Music Market,” Feeder Workshop of WITS 2023: AI on Platform Business, Seoul National University, Seoul, Korea (2023).

“Using Restricted Boltzmann Machines to Enhance Collaborative Filtering-based Cross-selling Approach,” KAIST-Brain Korea 21 Workshop, Buyeo, Korea (2023).

“Impact of Movie-watching on Cross-selling Revenue in Shopping Malls,” International Conference of Asian Marketing Associations (ICAMA), Jeju, Korea (2022).

“A Collaborative Filtering Model Incorporating Media Promotions and Users’ Variety-Seeking Tendencies in the Digital Music Market,” KAIST BTM Brown Bag Seminar, Daejeon, Korea (2021), KAIST AI-SSRG Boot Camp, Virtual (2021).