Privacy Policy

myAqua (“we”, “our”, or “us”) operates the myAqua mobile application (the “App”).

This Privacy Policy explains how we collect, use, process, and protect information when you use our App.

Information We Collect

We do not require you to create an account and we do not collect personal information such as your name, email address, or precise location.

However, depending on how you use the App, we may process the following types of information:

Device Identifier
We may use a device-specific identifier to manage premium subscriptions, restore purchases, prevent misuse, and provide App functionality. This identifier is not used to personally identify you.

Usage Data and Analytics
We may use third-party analytics tools such as Firebase and Adjust to understand App performance, usage patterns, crashes, feature usage, and technical issues. This data is generally collected in an aggregated or non-identifiable manner.

Aquarium Photos and User-Generated Content
The App allows you to upload aquarium photos from your photo library or take aquarium photos using your device camera. You may also create or enter aquarium-related information such as aquarium names, notes, reminders, water parameters, maintenance records, and care preferences.

How We Use Information

We use information processed through the App to:

Provide aquarium photo analysis and aquarium tracking features
Generate aquarium-related insights, reminders, and care suggestions
Manage subscriptions and restore purchases
Improve App performance, reliability, and user experience
Detect crashes, bugs, and technical issues
Maintain and improve App functionality

Aquarium Photos and Image Analysis

When you upload or capture an aquarium photo, the App may process the image to provide aquarium-related analysis, observations, recommendations, or tracking assistance.

Depending on the App’s technical implementation, photos may be processed locally on your device or transmitted to third-party service providers solely for the purpose of providing analysis and App functionality.

We do not claim ownership of your photos or user-generated content.

You are responsible for the photos and information you provide through the App.

You should avoid uploading images that contain people, private documents, sensitive personal information, or content unrelated to aquarium use.

Camera and Photo Library Access

The App may request access to your camera and photo library.

Camera access is used to allow you to take aquarium photos within the App.

Photo library access is used to allow you to select and upload aquarium photos from your device.

You can manage or revoke camera and photo permissions at any time through your device settings.

If you do not grant these permissions, some App features may not function properly.

User-Generated Content

User-generated content may include aquarium photos, aquarium names, notes, reminders, parameters, maintenance logs, and other aquarium-related information.

Depending on the App’s features, this content may be stored locally on your device and/or processed by service providers to provide analysis, synchronization, subscription management, analytics, or other App functionality.

We do not sell your user-generated content.

We do not share your user-generated content with other users unless you choose to do so outside the App.

Subscriptions and Payments

The App offers in-app purchases, including auto-renewable subscriptions such as weekly, monthly, or yearly plans.

Payments are processed securely by Apple through the App Store.

We do not collect or store your credit card number, banking details, or full payment information.

We may use third-party subscription management services, such as Adapty, to manage subscription status, premium access, trial eligibility, and purchase restoration.

Third-Party Services

We may use third-party services to operate, analyze, improve, and monetize the App. These services may process limited technical, analytics, subscription, crash, or usage data in accordance with their own privacy policies.

Third-party services we may use include:

Firebase for analytics, crash reporting, and performance monitoring
Adjust for analytics and attribution
Adapty for subscription management and purchase status
Apple App Store services for payments and in-app purchases
Image analysis or AI service providers, if used, for aquarium photo analysis

These third-party services may collect or process data such as device identifiers, app usage events, crash logs, subscription status, purchase events, diagnostic information, and technical metadata.

Data Storage and Retention

We do not require user accounts.

Some user-generated content may be stored locally on your device.

Certain technical, analytics, subscription, or diagnostic data may be processed or stored by third-party service providers as necessary to provide App functionality, analytics, subscription management, crash reporting, or performance monitoring.

If photos or aquarium-related data are transmitted to a third-party service for analysis, they are used for the purpose of providing the requested App feature.

We retain information only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Tracking and IDFA

We do not use your data for personalized advertising.

Depending on your device settings and consent choices, third-party services such as Adjust may use identifiers such as IDFA for analytics, attribution, or measurement purposes.

You can control tracking permissions through your device settings.

Children’s Privacy

The App is not directed to children under the age of 13.

We do not knowingly collect personal data from children under 13.

If we become aware that we have collected personal data from a child under 13 without appropriate consent, we will take reasonable steps to delete such information.

Security

We take reasonable technical and organizational measures to protect information processed through the App.

However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Choices

You can manage camera, photo library, and tracking permissions through your device settings.

You can manage or cancel subscriptions through your Apple ID account settings.

You can delete locally stored App data by deleting the App from your device, subject to your device and iCloud settings.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Changes will be reflected by updating the “Last updated” date above.

Your continued use of the App after changes become effective means you accept the updated Privacy Policy.

If you have any questions about this Privacy Policy, you can contact us at:

Email: support@laboptimism.com
Company: myAqua

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