An event hosted locally to ramp up excitement for a recent product launch. The purpose was to showcase the event's theme, events, and prizes throughout. The post design was made for Facebook post dimensions, and were later used as embedded images for an internal e-mail campaign. The call to action of the campaign was to increase conversion rate of employees signing up to work the event period. The refueling station was a visual on site due to it being an overnight event to show where energy drinks, donuts, and other snacks are located.