Project Overview

An end-to-end Power BI analytics solution designed to optimize the middle mile for logistics providers.

The project integrates 17 operational data sources to deliver a unified view of fleet performance, operating costs, and customer profitability, enabling data-driven decisions across operations, finance, and commercial teams. 

Business Problem

Logistics organizations often lack a consolidated view of how fuel, maintenance, asset utilization, and customer contracts interact to drive true profitability.

This project addresses that gap by connecting operational and financial data into a single analytical model. 

Key Business Questions Answered

• Which trucks are high-cost and underutilized, and should be considered for retirement?

• Which customers and routes generate high volume but low margin?

• How does fuel efficiency (MPG) vary across trucks and drivers?

• Where do maintenance costs indicate potential reliability risks?

Solution Highlights

• Executive dashboard for revenue, cost, and profitability monitoring

• Quadrant analysis using Cost per Mile vs. Revenue per Mile

• Dynamic fleet-wide benchmarks to identify operational outliers

• Asset-level analysis combining fuel, maintenance, and utilization data

Project Overview

An end-to-end Power BI business intelligence solution transforming raw "Adventure Works" data into actionable executive insights.

This project features a dual-Page interactive report designed for regional performance tracking and deep-dive customer segmentation

Business Questions Answered

• Segment Value: Which customer occupations provide the highest average revenue?

• Regional Disparity: Why are specific territories underperforming in margin despite meeting sales targets?

• High-Value Risk: Which of our top 10 revenue-generating customers are currently our lowest margin performers?

Project Overview

Senior-level Power BI suite for commercial profitability.

Features dynamic pricing simulations (What-If), Pareto 80/20 analysis, and Star Schema modeling to identify margin leakage and support strategic decision-making

Business Questions Answered

• Product Concentration: Which 20% of our products generate 80% of our total profit?

• Profitability Leakage: Where is high sales volume failing to convert into net margin due to costs or discounts?

• Pricing Impact: How will a 5% price adjustment impact our bottom-line profit?

• Growth Quality: Is our year-over-year revenue growth being driven by new or returning customers?

• Discount Effectiveness: At what specific threshold does discounting start to destroy product value rather than drive volume?